CRM Lifecycle Marketing Manager, Fox News

Reposted 6 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
83K-96K Annually
Mid level
Digital Media • News + Entertainment
The Role
The CRM Marketing Manager leads campaign operations, manages audience segments, troubleshoots technical issues, and collaborates across teams to optimize marketing performance using Braze.
Summary Generated by Built In

OVERVIEW OF THE COMPANY

Fox News Media

FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.

JOB DESCRIPTION

Fox News is looking for a CRM Lifecycle Marketing Manager to support the execution and optimization of customer communications across email, push notifications, and in-app messaging. This role focuses on audience targeting, personalization, and building customer journeys that improve onboarding, engagement, retention, and the overall user experience across FoxNews.com and the Fox News App.

You will work closely with Braze, Product, Engineering, Marketing, and Business Intelligence teams to ensure campaigns are delivered accurately and effectively. This is a hands-on role for someone who enjoys problem-solving, audience segmentation, and bringing personalized CRM experiences to life within Braze.

We’re looking for someone who is curious, proactive, eager to learn, and motivated to bring forward new ideas and solutions in a collaborative environment.

A SNAPSHOT OF YOUR RESPONSIBILITIES:

Campaign Execution & QA

  • Support CRM and lifecycle campaigns across FoxNews.com and the Fox News App, including email, push notifications, desktop notifications, and in-app messaging. Build, launch, QA, and optimize campaigns in Braze, ensuring accurate targeting, audience suppressions, personalization, rendering, and delivery across platforms and devices. Identify and communicate campaign or platform issues prior to launch.

Customer Journeys & Personalization

  • Help develop and manage customer journeys using audience insights, behavioral data, audience segmentation, suppression logic, and real-time triggers to support onboarding, engagement, retention, and feature adoption initiatives.

Segmentation & Troubleshooting

  • Build and manage audience segments to support campaign targeting and personalization. Troubleshoot campaign, segmentation, deeplink, and delivery issues while coordinating with Braze support and internal technical teams on more complex challenges.

Cross-Functional Collaboration

  • Work closely with Product, Editorial, Marketing, and Business Intelligence teams on upcoming feature rollouts, promotional opportunities, and customer engagement initiatives. Provide clear updates to management and cross-functional stakeholders on campaign launches, priorities, and issues.

Performance & Optimization

  • Support testing and optimization efforts by helping analyze campaign performance, audience engagement, and customer behavior to improve the customer experience and campaign effectiveness.

Process Improvement & Collaboration

  • Collaborate across teams to improve workflows, support new lifecycle initiatives, and contribute ideas to improve CRM processes and customer experiences.

WHAT YOU WILL NEED:

  • Experience in CRM, lifecycle marketing, or product marketing roles

  • Hands-on experience building and managing campaigns in Braze or similar CRM/email platforms

  • Experience building audience segments using customer data, behavioral insights, engagement patterns, and real-time event triggers

  • Strong attention to detail with experience QA’ing campaigns before launch

  • Ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment

  • Strong communication skills and experience working across Product, Marketing, Editorial, and technical teams

  • Familiarity with user research, competitor analysis, and identifying customer experience opportunities

  • Basic HTML/CSS knowledge for email or messaging QA

  • Experience using SQL or data tools for campaign analysis and audience building

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $83,000.00-96,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

Skills Required

  • 3+ years of experience in CRM, lifecycle marketing, or marketing operations roles
  • Hands-on experience with Braze or similar ESP/CRM platforms
  • Strong understanding of event-based messaging, user attributes, and segmentation logic
  • Experience troubleshooting campaign and delivery issues
  • Familiarity with HTML/CSS for email or messaging QA
  • Strong communication skills and ability to work cross-functionally

Fox Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fox Corporation and has not been reviewed or approved by Fox Corporation.

  • Fair & Transparent Compensation Pay is considered competitive and fair in several roles and locations, with statements that the company pays well. Feedback suggests compensation aligns with market expectations for many employees.
  • Healthcare Strength Health coverage is described as comprehensive, including medical, dental, vision, mental health programs, and preventive care access. Feedback suggests plan options and design contribute to a strong benefits experience.
  • Leave & Time Off Breadth Time off is characterized as generous, with vacation accrual, sick time, paid holidays, and floating days. Feedback suggests PTO compares favorably to other stations and supports work-life balance.

Fox Corporation Insights

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The Company
HQ: New York, NY
5,001 Employees

What We Do

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News, FOX Sports, the FOX Network, and the FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develops deeper consumer relationships and creates more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that will shape our strategy to capitalize on current strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

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