CRM Manager

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Senior level
Fintech • Payments • Financial Services
The Role
Lead and scale Dojo's international CRM: own strategy and execution, set up platform/data architecture, build audiences and multi-channel campaigns in Braze, analyse performance, run A/B tests, and partner cross-functionally to drive growth in new markets.
Summary Generated by Built In

We’re reinventing payments.
In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing.

Now, over 150,000 customers across four countries choose to transact billions with us every year.
But we’re just getting started.

Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.

 

The Role
We are looking for an entrepreneurial and technically savvy CRM Manager to take a
hands-on, end-to-end lead in building and scaling Dojo’s CRM capabilities across new and
exciting international markets.


This is a pivotal role focused on driving Dojo’s global expansion, requiring someone who
thrives in autonomy and is highly comfortable navigating the ambiguity of a scale-up
environment and start-up mentality.


You will be the strategic owner of our international communications, partnering closely
with the CRM Team Lead on key strategic changes, while taking full autonomous
ownership of all other international CRM programs. Whether it’s building campaigns from
the ground up or leading a platform migration, you will create sophisticated experiences
that establish Dojo's presence and drive growth in new territories.


What you’ll do
● Own and develop the end-to-end strategy for Dojo’s international CRM efforts,
adapting our lifecycle and acquisition approaches to suit the nuances of new
global markets.
● Partner with the CRM Team Lead to define and deliver key strategic initiatives,
while autonomously leading the day-to-day execution and optimisation of all other
international CRM programs.
● Lead the technical setup, implementation and data architecture for new markets,
sometimes building robust foundations from scratch.
● Work hands-on within Braze to build audience segments, ensuring we deliver
relevant and personalised communications to our international merchants.
● Oversee the end-to-end execution of multi-channel campaigns (direct mail, email,
in-app, push), from initial brief through to build, QA, and deployment across
multiple regions.
● You’ll be a true people person and relationship builder, collaborating closely with
international markets, Product, Data, and Commercial teams to align CRM
strategies with market-specific business goals.
● Analyse campaign performance across different regions, delivering regular reports
and actionable insights that clearly demonstrate CRM's impact on international
growth and lifecycle KPIs.
● Champion a culture of experimentation by designing, executing, and analysing
tests to localise messaging, improve conversion rates, and drive adoption in new
markets.
● Embrace a collaborative and flexible approach by actively finding opportunities to
contribute to priority projects across the wider CRM team, helping to drive shared
business outcomes.


What You’ll Bring
● A proven track record in a similar CRM role, with a strong preference for candidates
who have successfully navigated fast-paced start-up or scale-up environments.
● A highly adaptable self-starter who thrives in autonomy and is comfortable
operating in ambiguity to build strategies and processes from the ground up.
● Technically savvy, with practical experience in setting up CRM platforms from
scratch, managing data migrations, and executing complex workflows.
● Great interpersonal and stakeholder management skills, with the presence and
energy to build influential new relationships rapidly across a complex, expanding
organisation.
● A strategic and proactive sense of ownership, with a mindset that goes beyond
execution to identify and create new opportunities for growth.
● Data-literate, with demonstrable experience in reporting and using insights to
make commercially-driven decisions.
● Strong project management skills with a keen eye for detail, ensuring high-quality
execution across multiple competing priorities and geographic regions.
● A genuine "test and learn" attitude, with practical experience in designing and
executing A/B tests to drive continuous improvement.
● Highly adaptable and comfortable working in a fast-paced environment.

Dojo home and away

We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas.

That's why we have an office-first culture. This means working from the office 4+ days per week.

With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch-up? Our social hubs make it easy. Do work that counts, in spaces made for you.


Question: what’s curious, relentless, and customer obsessed?

If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values.

If the following speak to you, let’s talk:

  • You’re curious. You have a real desire to learn and create.
  • You’re relentless. You keep going even when it’s easier not to. 
  • You’re customer-obsessed. You know how important customers are to what you do. 

 

Diversity, equity, and inclusion at Dojo

From local bakeries to well-known eateries, Dojo payments serve over 150,000 places across the UK. 

And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve.

Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences.

If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.

To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive. 

 

Visit dojo.careers to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages. 

#LI-Hybrid

Skills Required

  • Proven track record in a CRM role
  • Experience in fast-paced start-up or scale-up environments
  • Self-starter comfortable operating with autonomy and ambiguity
  • Practical experience setting up CRM platforms from scratch and managing data migrations
  • Hands-on experience building audience segments and workflows in Braze
  • Experience executing multi-channel campaigns (email, in-app, push, direct mail) end-to-end
  • Strong stakeholder management and relationship-building skills
  • Data-literate with demonstrable reporting and insight-driven decision experience
  • Strong project management skills and attention to detail across multiple regions
  • Practical experience designing and executing A/B tests
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The Company
HQ: London
1,449 Employees
Year Founded: 2019

What We Do

Since launching in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast

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