CRM Manager

Reposted 2 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
Fintech • Payments • Financial Services
The Role
Lead and scale Dojo's international CRM: own strategy and execution, set up platform/data architecture, build audiences and multi-channel campaigns in Braze, analyse performance, run A/B tests, and partner cross-functionally to drive growth in new markets.
Summary Generated by Built In

We’re reinventing payments.
In less than four years, Dojo disrupted the market to become the largest and most loved acquirer in the UK. Our payments infrastructure, purpose-built for in-person commerce, is game changing.

Now, over 150,000 customers across four countries choose to transact billions with us every year.
But we’re just getting started.

Our people are the driving force behind our success. They are our greatest investment and our ultimate competitive advantage. We hire exceptional people and give them the autonomy, trust, and ownership to thrive. The results take care of themselves.

 

The role

We're looking for a technically savvy and entrepreneurial CRM Manager to lead the charge in building and scaling our CRM capabilities as we expand into exciting new international markets. This is a crucial role where you'll have the autonomy to drive Dojo's global growth, making your mark in a fast-paced, scale-up environment. You will be the strategic owner of our international communications, creating sophisticated experiences that establish Dojo's presence and fuel our success in new territories.

What you will do...

  • Own and develop the end-to-end strategy for Dojo’s international CRM efforts, adapting our lifecycle approach for new global markets.

  • Lead the technical setup and implementation for new markets, building robust data foundations from scratch and working hands-on within Braze.

  • Oversee the execution of multi-channel campaigns (direct mail, email, in-app, push) from initial brief through to deployment across multiple regions.

  • Collaborate closely with international, Product, Data, and Commercial teams to align CRM strategies with market-specific business goals.

  • Analyse campaign performance to deliver regular reports and actionable insights that demonstrate CRM's impact on international growth.

  • Champion a culture of experimentation by designing and executing tests to localise messaging, improve conversion rates, and drive adoption.

What you will bring...

  • A proven track record in a similar CRM role, with a knack for navigating fast-paced, ambiguous environments like a start-up or scale-up.

  • A highly adaptable, self-starter attitude with the ability to build strategies and processes from the ground up with autonomy.

  • Technical savvy, with hands-on experience setting up CRM platforms, managing data migrations, and executing complex workflows.

  • Exceptional interpersonal skills, with the presence and energy to build influential relationships across an expanding organisation.

  • A strategic sense of ownership, always looking beyond execution to identify and create new opportunities for growth.

  • A data-literate mindset with experience using insights for commercially-driven decisions and a genuine "test and learn" approach.

Dojo home and away

We believe our best work happens when we collaborate in-person. These “together days” foster communication, drive innovation and spark our brightest ideas.

That's why we have an office-first culture. This means working from the office 4+ days per week.

With offices across Europe, we know a thing or two about staying dynamic. Need deep focus? Head to a quiet zone. Big ideas? Collaboration spaces have you covered. Just here for a catch-up? Our social hubs make it easy. Do work that counts, in spaces made for you.


Question: what’s curious, relentless, and customer obsessed?

If you’re keen to know the answer, you’re a third of the way to meeting our Dojo values.

If the following speak to you, let’s talk:

  • You’re curious. You have a real desire to learn and create.
  • You’re relentless. You keep going even when it’s easier not to. 
  • You’re customer-obsessed. You know how important customers are to what you do. 

 

Diversity, equity, and inclusion at Dojo

From local bakeries to well-known eateries, Dojo payments serve over 150,000 places across the UK. 

And something that’s fundamental to creating relevant, innovative products at Dojo is to build teams to reflect the diversity of the businesses we serve.

Our drive to improve diversity, equity, and inclusion is closely linked to helping employees thrive and innovating for better customer experiences.

If you care about your work, you’re curious, and you think customer-first, you have a place at Dojo.

To make sure you’re the best you can be throughout the recruitment process, let us know if you need any extra adjustments to help you thrive. 

 

Visit dojo.careers to find out more about our benefits and what it’s like to work at Dojo, or check out our LinkedIn and Instagram pages. 

#LI-Hybrid

Skills Required

  • Proven track record in a CRM role
  • Experience in fast-paced start-up or scale-up environments
  • Self-starter comfortable operating with autonomy and ambiguity
  • Practical experience setting up CRM platforms from scratch and managing data migrations
  • Hands-on experience building audience segments and workflows in Braze
  • Experience executing multi-channel campaigns (email, in-app, push, direct mail) end-to-end
  • Strong stakeholder management and relationship-building skills
  • Data-literate with demonstrable reporting and insight-driven decision experience
  • Strong project management skills and attention to detail across multiple regions
  • Practical experience designing and executing A/B tests
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The Company
HQ: London
1,449 Employees
Year Founded: 2019

What We Do

Since launching in 2019 to address business owners’ pain points across the UK, we’ve seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we’ve also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners. Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants in just a couple of taps on the Dojo app. Whether it’s for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast

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