Customer Insight and Performance Manager (CRM) - 12 month Secondment

Posted Yesterday
Be an Early Applicant
London, England, GBR
Hybrid
Senior level
Big Data • Marketing Tech • Analytics
The Role
Lead performance strategy, forecasting, prioritisation, and optimisation for Customer Marketing. Translate data into priorities and forecasts, shape contact and testing strategy, govern campaign targeting, partner with stakeholders, and manage a Customer Marketing Analyst to drive measurable engagement and commercial improvements.
Summary Generated by Built In
Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. 

Job Description

12 month maternity cover

We are looking for a commercially focused Customer Insights and Performance Manager on a 12 month fixed term basis, to lead performance strategy, forecasting, prioritisation, and optimisation across Customer Marketing activity in Experian Consumer Services. This is a high-impact role with strong exposure to senior stakeholders, offering the opportunity to shape decision-making, influence strategic direction, and drive measurable improvements in customer engagement and business performance.

Your role will combine strategic ownership with hands-on delivery. You will be responsible for translating performance data into clear priorities, identifying opportunities for improvement, shaping communication and testing strategy, and driving change across the Customer Marketing agenda. You will also manage a Customer Marketing Analyst, ensuring strong day-to-day insight generation and performance support across the team.

Key responsibilities

  • Own forecasting, performance management, creation of new engagement metrics and reporting, translating planned initiatives into robust forecasts, targets, and clear performance updates for senior stakeholders
  • Lead prioritisation and sizing of Customer Marketing projects, assessing scope, value, and impact, and identifying new opportunities to improve engagement and commercial performance
  • Shape communication and contact strategy through insight-led recommendations, working closely with Analytics to improve customer journeys, lifecycle performance, and overall marketing effectiveness
  • Lead the creation and execution of a robust testing roadmap for the Customer Marketing team, including strategic and tactical testing across contact strategy, customer experience, and messaging, and ensure actions are followed through into measurable outcomes
  • Partner with senior stakeholders across Customer Marketing, Product, Commercial, Finance, and Analytics to align priorities, influence decisions, and drive business impact
  • Own governance of campaign and journey targeting, ensuring a high standard of quality, accuracy, and consistency across execution as well as ensuring that the right customers receive the right communications at the right time
  • Manage and develop a Customer Marketing Analyst, providing direction across campaign reporting, test analysis, anomaly identification, and day-to-day insight generation

Qualifications

  • Strong forecasting and performance management experience, with the ability to work confidently with key metrics, targets, and data-driven recommendations
  • Experience leading testing programmes designed to improve customer engagement, customer experience, or campaign performance
  • Strong commercial, numerical, and analytical capability, with the ability to connect customer performance analysis to business outcomes, strategic priorities, and credible business cases
  • Strong stakeholder management, influencing, and communication skills, with the ability to present complex performance narratives clearly to senior and non-technical audiences
  • Ability to prioritise effectively, make sound decisions, and drive change through to execution
  • Experience managing or mentoring an analyst

Nice to have

  • Strong SQL skills and experience using analytical tools such as Mixpanel
  • Good CRM knowledge, ideally including Salesforce and campaign targeting principles

Additional Information

Our benefits package includes:

  • Hybrid working - 40% office based
  • Great compensation package and discretionary bonus plan
  • Core benefits include Pension, BUPA healthcare and more
  • 25 days annual leave plus bank holidays

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: D/EB8

#LI-GN1 #LI-Hybrid

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here

Skills Required

  • Strong forecasting and performance management experience
  • Experience leading testing programmes to improve customer engagement or campaign performance
  • Strong commercial, numerical, and analytical capability with ability to connect analysis to business outcomes
  • Strong stakeholder management, influencing, and communication skills
  • Ability to prioritise effectively, make sound decisions, and drive change through to execution
  • Experience managing or mentoring an analyst
  • Strong SQL skills
  • Experience using analytical tools such as Mixpanel
  • Good CRM knowledge, ideally including Salesforce and campaign targeting principles

Experian Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.

  • Healthcare Strength Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
  • Leave & Time Off Breadth Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
  • Retirement Support Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.

Experian Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Dublin
16,292 Employees
Year Founded: 1980

What We Do

Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.

Similar Jobs

Shield AI Logo Shield AI

Simulation Specialist (R5373)

Aerospace • Artificial Intelligence • Machine Learning • Robotics • Software
In-Office
6 Locations

Wise Logo Wise

Senior Data Analyst

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
London, Greater London, England, GBR
9000 Employees
60K-85K Annually

Flatiron Health Logo Flatiron Health

Senior Software Engineer

Healthtech • Software • Biotech • Pharmaceutical
Hybrid
London, Greater London, England, GBR
2500 Employees

CSC Logo CSC

Cyber Security Analyst - Audit

Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Remote or Hybrid
4 Locations
8500 Employees

Similar Companies Hiring

Scotch Thumbnail
Artificial Intelligence • eCommerce • Fintech • Payments • Retail • Software • Analytics
US
35 Employees
Milestone Systems Thumbnail
Artificial Intelligence • Security • Software • Analytics • Big Data Analytics
Lake Oswego, OR
1500 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account