About the Role
Ana Luisa is looking for a strategic and data-driven CRM Manager to lead our retention efforts at a key moment of growth and transformation.
In this role, you will own the full CRM ecosystem, including Email, SMS, Direct Mail, Membership, and lifecycle marketing. You will be responsible for building meaningful relationships with our customers, driving repeat purchases, and maximizing customer lifetime value across all touchpoints.
You will work at the intersection of data, product, and creative, using tools like Bloomreach to design personalized customer journeys, optimize segmentation, and continuously test and improve performance. This role reports to the Director of Marketing.
What You’ll Be Responsible For
- Own and evolve the overall CRM and retention strategy across Email, SMS, Direct Mail, and Membership programs.
- Build and optimize lifecycle marketing programs, including acquisition, onboarding, engagement, retention, and winback flows.
- Leverage Bloomreach to create advanced segmentation, personalization, and automation across all CRM channels.
- Manage and continuously improve campaign planning and execution, including newsletters, triggered flows, and promotional moments.
- Drive innovation in CRM by testing new channels, formats, and tactics such as direct mail, inserts, and emerging retention levers.
- Partner closely with the creative team to develop high-performing CRM assets that align with brand direction and elevate customer experience.
- Analyze performance across all CRM initiatives, identifying opportunities to improve engagement, conversion, and retention.
- Collaborate with Data and Tech teams to improve tracking, attribution, and customer data infrastructure.
- Work cross-functionally with Marketing, Merchandising, Product, and Operations to ensure a cohesive and consistent customer journey.
What You’ll Bring
- 5+ years of experience in CRM, lifecycle marketing, or retention, ideally within a DTC, e-commerce, fashion, or retail environment.
- Strong experience with CRM platforms such as Bloomreach, Klaviyo, Salesforce Marketing Cloud, or similar tools.
- Highly analytical mindset with the ability to translate data into actionable insights and strategies.
- Deep understanding of customer segmentation, personalization strategies, and lifecycle marketing best practices.
- Proven ability to manage and optimize email and SMS programs at scale.
- Experience with additional retention channels such as direct mail, loyalty or membership programs is a strong plus.
- Strong project management skills with the ability to prioritize and execute in a fast-paced environment.
What You’ll Love About Us
- Flexible Time Off: Flexible WFH policy (2x per week), Unlimited PTOO, 401k Matching
- Brand Perks: Employee discount; welcome gift card, Birthday Gift Card
- Office Perks: fully-stocked kitchen with unlimited snacks and beverages,
- Events: Office lunches; in-office events
EEOC
Ana Luisa is an equal-opportunity employer and values diversity at the company. We are committed to equal employment opportunities and welcome all candidates regardless of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status or any other characteristic protected by law.
Compensation:
Top Skills
What We Do
We are a carbon and water neutral direct-to-consumer jewelry company based out of Brooklyn, NY. By working with certified partners, unveiling our manufacturing standards, and using recycled materials whenever possible, we are paving the way towards a more conscious, transparent and inclusive jewelry industry. We became Climate Neutral Certified in August 2021, joining 300+ other brands in taking meaningful action for the climate.
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