We’re looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.
Requirements
🧭 What makes you a great match:
- 2+ years of experience as a CRM Manager or Email Marketer in iGaming;
- Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — required;
- Understanding of key retention metrics and strong analytical skills;
- Knowledge of structures and mechanics of personalized communication;
- Experience building automated and trigger-based campaign flows;
- Confident user of Customer.io, Braze, Smartico, or similar platforms;
- Copywriting skills and basic HTML for email templates;
- Experience working with Tier 1 markets — a plus;
- English proficiency — Upper-Intermediate level or higher (team communication is in English).
📋 Your daily adventures:
Operational tasks:
- Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);
- Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic);
- Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.
Smartico-related responsibilities:
- Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics;
- Build campaign logic using Smartico Rules Engine;
- Manage segments and personalized campaigns within Smartico;
- Conduct A/B testing within Smartico.
Additional responsibilities:
- Segment users based on lifecycle stage, gaming, and payment behavior;
- Collaborate with designers and content managers on creatives and campaign texts;
- Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.
Team and cross-functional collaboration:
- Work closely with VIP, Promo, BI, Product, Content, and Support teams;
- Participate in planning the quarterly CRM roadmap;
- Prepare campaign reports and presentations;
- Collect and implement player feedback (in collaboration with CS and VIP teams).
Benefits
💸 Flexible payment options: choose the method that works best for you.
🧾 Tax assistance included: we handle part of your taxes and provide guidance on the local setup.
🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care.
📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.
🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.
🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.
💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.
🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.
Top Skills
What We Do
We’re Gypsy — a digital entertainment collective that transforms work into an expedition. For five years, we’ve been charting new territories and creating our path instead of following others.
We are a team of 100+ free-spirited professionals thriving in a remote-first environment, where you can work from anywhere and turn every project into an adventure.
At Gypsy, we strip away the corporate fluff to create a place where you can truly make your mark. Our culture is about how we put our principles into action every day.
We're human-powered – placing people at the heart of everything we do, because that's how we thrive together.
We believe in clear connections – speaking honestly, sharing openly, and building trust that fuels real progress.
We stay in growth motion – taking risks, adapting quickly, and turning challenges into stepping stones.
And we're always exploring – pushing boundaries with genuine curiosity to discover what's next.
This isn't just who we want to be — it's who we are. Modern wanderers connect cultures through play, make important decisions, and celebrate our shared journey along the way.
Team up and roam with us.
