Senior CRM Manager

Company DescriptionAUTODOC is a technology company with a leading e-commerce platform for vehicle parts and accessories in Europe. Founded in 2008 in Berlin, we are now 5,000 people from 68 nationalities, collaborating to make mobility easy and sustainable. By placing technology at the core of everything we do, we manage to serve customers in 27 European countries in 23 languages.
Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!Job Description

We're looking for an experienced Senior CRM Manager to join our dynamic international team.
If you're a strategic thinker with a strong CRM marketing background, proficient in relevant tools we'd love to hear from you!
Join us in shaping and optimizing our CRM strategies to drive our marketing goals forward.
Requirements:

• Proven track record with over 5 years of experience in CRM marketing across various channels, including Email, Web, App pushes, and in-apps.

• Expertise in planning, executing, and optimizing email marketing campaigns; Involvement or oversight in content creation for various channels.

• Ability to develop and implement CRM marketing strategies aligning with company-wide marketing goals.

• Proficiency in CRM marketing tools and platforms, such as Esputnik, Braze, Iterable, marketing automation platforms, and analytics tools.

• Strong analytical skills to interpret CRM marketing performance metrics: ability to make data-driven decisions and implement optimizations based on metrics like open rates, click-through rates, and conversion rates.

• Solid understanding of email marketing regulations and best practices (CAN-SPAM Act, GDPR). Ensuring email campaigns comply with legal requirements.

• Essential project management skills for coordinating with multiple teams and keeping campaigns on track.

• Proficiency in audience segmentation techniques to tailor email campaigns for different customer segments.

• Understanding of how email marketing integrates with CRM systems for personalized and automated campaigns.
   

Responsibilities:

• Create and implement effective omnichannel CRM marketing strategies (email, app push, in-app, notification center) with an audience of millions users, aligned with overall marketing goals.

• Constant work with segmentation, track segments, their dynamics and increase CLV

• Constant hypothesis generation, AB tests, evaluation and scaling

• Analyze CRM marketing performance metrics to make informed decisions and optimize campaigns.

• Effectively coordinate with multiple teams, utilizing project management skills to keep CRM campaigns on track.

• Apply audience segmentation techniques to tailor CRM campaigns for diverse customer segments.

• Onboard and mentor Junior and Middle team members.

What do we offer?

• Competitive salaries based on your professional experience

• Work in a fast growing international company with stable employment

• Annual vacation and 1 additional day off to celebrate your birthday

• Mental Wellbeing Program – the opportunity for free psychological counseling for you and your family members 24/7 hotline and online sessions

• Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching

• Free English and German language classes

• Flexible working hours and hybrid work

Join us today and let’s create a success story together!