CRM manager

• Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle;

• Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation;

• Build and maintain advanced customer segmentation strategies based on behavioral and transactional data;

• Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance;

• Oversee multichannel campaign execution (email, SMS, push notifications, auto calls);

• Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials;

• Develop and refine automated player journeys and customer retention funnels;

• Plan monthly promotional calendars, including gamification mechanics and bonus campaigns;

• Track and analyze key CRM KPIs on a daily, weekly, and monthly basis;

• Improve customer engagement and communication metrics based on data insights.

• 3+ years of CRM experience in the casino and sports betting industry;

• Proven expertise in developing segmentation strategies and personalized communication;

• Hands-on experience with email, SMS, push, and other CRM channels;

• Strong understanding of bonus mechanics, player journey funnels, and engagement tactics;

• Advanced analytical skills; ability to draw actionable insights from large data sets;

• Familiarity with CRM platforms;

• Experience with gamification platforms or engagement tools (e.g., quests, challenges) is a plus;

• Upper-intermediate or higher level of English (both written and verbal).

• Attention to detail and organizational skills;

• Ability to think creatively, strategically, identify and resolve problems;

• Good communication and collaboration skills;

• Proactive attitude and ownership mindset to independently manage and optimize campaign performance.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.