Crypto.com is seeking a CRM Manager to lead the strategy and execution of cross-channel communications across our product verticals. Key functions will include driving platform retention, engagement, onboarding, and usage metrics, via channels including but not limited to push notifications, email, in-app etc.
The CRM Manager will work closely with Marketing, Product, Creative, Legal, Compliance, and MarTech teams to deliver campaigns that are timely, compliant, and audience-right. The CRM Manager must demonstrate a deep understanding of the company's products and the customer lifecycle, identify consumer touchpoints, and develop actionable strategies to meet business objectives and customers' needs. The ideal candidate should possess strong leadership and communication skills, be highly organized and detail-oriented, embrace AI as a force multiplier, and be capable of managing multiple projects and workstreams simultaneously in a fast-moving, cross-functional environment.
Responsibilities
Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.
Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app, and in-browser channels.
Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows, and automation architecture — to operate effectively and surface improvement opportunities.
Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.
Write and maintain HTML/CSS for email and in-browser templates, ensuring consistency with brand guidelines, responsive design, and cross-client rendering quality.
Leverage customer behavioral data and signals to craft personalized experiences, drive upsell, and expand user usage across products.
Apply CRM best practices in personalization, A/B testing, journey design, and attribution — continuously raising the bar on execution quality and measurable impact.
Leverage AI and machine learning tools to enhance personalization, optimize send times, improve content generation, and scale campaign operations.
Own campaign reporting and performance analysis; translate data into actionable insights to optimize messaging, timing, segmentation, and channel mix.
Collaborate cross-functionally with Product, Marketing, Creative, Legal, Compliance, and Tech for go-to-market strategies aligned with business priorities.
Coordinate with regional legal and compliance teams to ensure CRM activities comply with local regulations, particularly in regulated markets.
Develop engagement strategies such as gamification, challenges, and reward mechanics to enhance platform stickiness and drive key usage metrics (e.g., DAU/MAU, transactions, purchases).
Requirements
Minimum 4–6 years of experience in CRM, Lifecycle Marketing, Growth, or Retention Marketing roles.
Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.
Technical proficiency in HTML/CSS for email and in-browser message development; experience with responsive design and cross-client rendering.
Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems; ability to work alongside MarTech and engineering teams on integrations.
Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.
Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.
Demonstrated interest in applying AI tools to CRM workflows — content generation, predictive segmentation, send-time optimization, or operational automation.
Solid understanding of lifecycle marketing best practices: personalization, journey design, A/B testing, and campaign attribution.
Strong organizational skills — able to manage multiple campaigns and workstreams simultaneously with a high degree of accuracy.
Strong cross-functional communication skills; comfortable navigating between Marketing, Product, Legal, and Tech teams.
Knowledge of digital assets, cryptocurrency, and Web3 ecosystems is highly preferred.
Experience in a regulated industry (crypto, fintech, gaming) is a strong advantage.
Skills Required
- 4-6 years of experience in CRM, lifecycle marketing, growth, or retention marketing roles
- Hands-on experience with CRM and CDP platforms, particularly Braze
- Experience building, QAing, and optimizing campaigns directly in Braze
- Technical proficiency in HTML and CSS for email and in-browser message development
- Experience with responsive design and cross-client rendering
- Familiarity with REST APIs and CRM event-data integrations
- Ability to collaborate with MarTech and Engineering teams on integrations
- Strong command of segmentation architecture, channel logic, data integration, and automation flows
- Analytical proficiency in campaign performance analysis
- Comfort with BI tools and data querying
- SQL experience
- Interest in applying AI tools to CRM workflows
- Understanding of lifecycle marketing, personalization, journey design, A/B testing, and campaign attribution
- Strong organizational skills and ability to manage multiple campaigns and workstreams
- Strong cross-functional communication skills
- Knowledge of digital assets, cryptocurrency, and Web3 ecosystems
- Experience in a regulated industry such as crypto, fintech, or gaming
Crypto.com Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.
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Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
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Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
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Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.
Crypto.com Insights
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
