CRM Manager

Posted Yesterday
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Tel Aviv, ISR
In-Office
Junior
Gaming • Software
The Role
Develop and execute multi-channel CRM campaigns across email and push notifications for gaming audiences. Build personalized player journeys, collaborate with Product, Monetization, Design, Operations, and Analytics teams, and optimize campaigns through performance analysis and A/B testing. Oversee campaign copy and creative assets, monitor industry trends, and translate business goals into effective, data-driven marketing strategies.
Summary Generated by Built In
Description

Join an exciting and dynamic gaming startup on a mission to create innovative and captivating gaming experiences that engage and thrill players everywhere.

We’re looking for an ambitious, talented and experienced CRM Manager to join our team. This is a unique opportunity to contribute to a rapidly growing gaming company and make a significant impact on the industry.

Responsibilities
  • Develop and execute multi-channel CRM campaigns to engage players across Email, Push notifications, and other relevant channels.
  • Design and implement personalized customer journeys that effectively communicate with players at different stages of the player lifecycle, supporting overall business goals.
  • Collaborate with cross-functional teams, including Product, Monetization, Design, Operations and Analytics, create and execute impactful campaigns.
  • Measure, monitor, and analyze the performance of CRM campaigns and customer journeys, incorporating A/B testing and working closely with the data team to derive actionable insights and optimize strategies.
  • Oversee the creation of creative assets, from writing compelling copy to partnering with the art team on visual elements, ensuring a cohesive and engaging message.
  • Stay current with industry trends, emerging standards, and competitor strategies to continuously refine and innovate our CRM approach.
Requirements
  • 1–2 years of proven experience in CRM Marketing, preferably within the gaming or entertainment industry.
  • Strong communication and collaboration skills.
  • High proficiency in English, both written and verbal.
  • Strategic thinker with a creative mindset and an ability to translate business goals into effective marketing strategies.
  • Self-starter and quick learner with the ability to work independently.
  • Excellent interpersonal and communication skills.
  • Data-driven and analytical, comfortable working with numbers, reports, and campaign performance metrics.
  • Highly organized with strong project management skills and the ability to handle multiple campaigns simultaneously.

Skills Required

  • 1-2 years of proven experience in CRM Marketing, preferably in gaming or entertainment
  • Strong written and verbal communication skills
  • High proficiency in English
  • Strategic thinking and creative mindset
  • Ability to translate business goals into effective marketing strategies
  • Ability to work independently and learn quickly
  • Data-driven and analytical approach, including comfort with numbers, reports, and campaign metrics
  • Strong organization and project management skills with ability to manage multiple campaigns
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The Company
100 Employees
Year Founded: 2022

What We Do

Sunflower is a Tel Aviv-based B2C gaming startup and game-software development company. It creates free-to-play social and entertainment games, using promotional rewards and popular social trends to build engaging experiences with fun twists, challenges, and achievements. Its multidisciplinary team spans development, art, marketing, game economy, and game design, with a mission to advance the global entertainment market and connect players.

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