CRM Manager

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Mid level
Energy • Renewable Energy
The Role
Own and optimize end-to-end customer engagement: build multi-channel campaigns and automated lifecycle journeys in Customer.io, manage CRM integrations, use segmentation, personalization and AI to improve engagement, retention and loyalty, and report on campaign performance.
Summary Generated by Built In

Ohme is on a mission to accelerate the global transition to clean, affordable energy. We do that by serving as an integrated hardware and software smart-grid platform, focused on the residential EV charging market.

The worlds of energy, transport and artificial intelligence are colliding and Ohme is at the heart of this new era. By using technology and data integrations to connect cars, chargers, people, energy providers and more, Ohme has a powerful platform that puts the consumer at the core.

Ohme has been selling its chargers to consumers since mid 2019 and has had exponential growth since. We are now operating in multiple countries and have partnerships with the likes of VW, Mercedes, Octopus Energy, and other innovative brands.

We are scaling up the business and are building out the team for rapid growth. If you’re interested joining a fast-growing cleantech venture on a data and AI-first journey to speed up the global transition to clean, affordable energy, read on!

We’re looking for a CRM Manager to own and grow Ohme's customer engagement strategy, building multi-channel campaigns and lifecycle journeys that keep our customers informed, supported and engaged at every stage of their EV charging journey.


Responsibilities

  • Own the end-to-end customer engagement strategy, shaping communications across channels (in-app, email, SMS, chat) and use cases (product updates, support, lifecycle journeys) to ensure clarity and consistency at every touchpoint.
  • Build, execute and continuously optimise multi-channel CRM campaigns and automated lifecycle journeys in Customer.io, using segmentation, personalisation and Liquid logic.
  • Champion trust-led, consent-driven communication that deepens customer relationships and supports mission-led growth.
  • Manage the CRM platform and its integrations with product, support and data systems to enable intelligent, data-driven messaging, working closely with those teams to keep messaging aligned to the wider customer journey.
  • Use AI tools and a test-and-learn mindset to personalise messaging at scale, spot manual bottlenecks and automate workflows.
  • Track and report on campaign performance and quality, turning data into insights that improve engagement, retention and loyalty.

 

Who you are

  • A strategic, data-driven operator who takes full ownership of customer engagement from planning through execution.
  • Customer-obsessed and detail-oriented, with a genuine belief that trust and clarity are commercial assets.
  • Naturally curious, always looking to replace manual processes with smarter, automated, AI-assisted workflows.
  • A collaborative leader, comfortable aligning stakeholders across marketing, product, support and engineering.
  • Motivated by Ohme's mission and comfortable moving quickly without cutting corners, energised by the impact that clear, trusted communication has on EV adoption.

 

Required Experience:

  • Proven experience in customer engagement, lifecycle marketing or CRM, with a track record of delivering end-to-end campaigns.
  • Hands-on experience managing a CRM platform end-to-end; Customer.io experience is a must, including campaign building, automation and integrations.
  • Experience designing and executing multi-channel communications (email, SMS, in-app, support) with a focus on personalisation and trust, using AI tools and experimentation (A/B testing, test-and-learn) to optimise engagement.
  • Familiarity with Customer Data Platforms (CDPs), journey orchestration tools, consent management and GDPR/data privacy practices.
  • Strong stakeholder management skills, partnering across marketing, product, support and engineering teams.

 

Our benefits:

  • Competitive salary and bonus
  • Hybrid office
  • Private Health Insurance
  • Aegon Pension Scheme
  • Life Assurance Scheme with death in service benefit of 4x salary
  • Income Protection Scheme for long term illness
  • Ride to Work Scheme
  • Payroll Giving Scheme
  • Season Ticket Loan to spread cost of travel over 12 months
  • Eye Test every 2 years

Ohme is an equal opportunity employer. Diversity, Equity and Inclusion are at the heart of what we do and we encourage a culture where everyone can be themselves at work. We actively seek out a diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed and to feel included



Skills Required

  • Proven experience in customer engagement, lifecycle marketing or CRM, with a track record of delivering end-to-end campaigns.
  • Hands-on experience managing a CRM platform end-to-end; Customer.io experience (campaign building, automation and integrations) is a must.
  • Experience designing and executing multi-channel communications (email, SMS, in-app, support) with personalization and use of AI tools and experimentation (A/B testing).
  • Familiarity with Customer Data Platforms (CDPs), journey orchestration tools, consent management and GDPR/data privacy practices.
  • Strong stakeholder management skills, partnering across marketing, product, support and engineering teams.
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The Company
HQ: London
218 Employees
Year Founded: 2017

What We Do

Hello, we’re Ohme 👋 We provide end-to-end electric charging solutions for customers and businesses. Whether you are charging at home, at work or on the move - we have you covered. We’ve created a product that not only makes electric vehicles cheaper to run, but allows consumers, businesses and energy suppliers to work together to support the global transition to renewables. Want to find out more? Head to www.ohme-ev.com or email [email protected]. #ohmeev

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