CRM Manager - Senior

Posted Yesterday
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3 Locations
In-Office or Remote
Senior level
Blockchain • Gaming • Payments • Software
The Role
Owns and optimizes the CRM ecosystem across product, marketing, pre-sales, sales, and operations. Responsibilities include improving CRM adoption, analyzing data for business insights, building workflows and automations, developing reports and dashboards, improving processes, and supporting CRM users. Requires hands-on HubSpot experience, CRM configuration and data-health knowledge, process improvement skills, and reporting experience with SQL. Pipedrive, CRM development, people management, and iGaming experience are preferred.
Summary Generated by Built In
Overview:

SOFTSWISS is hiring a Senior CRM Manager to join our Delivery team.

You’ll take ownership of our CRM ecosystem, driving it's adoption, optimization, and impact across multiple departments while helping scale how we use data to support business growth.

Purpose of the role:

You’ll optimize CRM usage across the product teams & marketing, pre-sales, sales, operations functions to improve efficiency and decision-making, and develop reporting and data insights to support performance improvements and strategic initiatives

Key responsibilities:
  • Manage and optimize CRM system usage across multiple teams to improve adoption and efficiency.

  • Analyze CRM data to generate actionable insights that support business growth and cross-selling opportunities.

  • Build and improve workflows and automation within the CRM to streamline operations.

  • Develop internal reporting capabilities, reducing reliance on external tools.

  • Identify and implement process improvements to enhance CRM performance and usability.

  • Support and guide different CRM streams, acting as the main point of contact for users.

Required Experience:
  • Analytical mindset & ability to translate insights into actions.

  • Business processes review & processes improvements experience.

  • Hubspot "hands on" work experience: 2+ years (setup, automations, users support, system usage optimizations).

  • Tech knowledge & pipelines, objects data health, configurations experience.

  • Reports & dashboards creation (SQL knowledge, etc) experience.

Nice to have:
  • CRM systems development experience in Hubspot.

  • Pipedrive work experience.

  • Work in CRM Vendor company.

  • People management experience.

  • Experience in the iGaming industry.

Our Benefits:
  • Private health insurance

  • Sports benefits

  • Comprehensive Mental Health Program

  • Free English lessons (online)

  • Local language courses

  • Paid time off

  • Maternity leave support

  • Referral program rewards

  • Upskilling, internal workshops, and participation in professional conferences and corporate events

Skills Required

  • Analytical mindset and ability to translate insights into actions
  • Experience reviewing and improving business processes
  • At least 2 years of hands-on HubSpot experience, including setup, automations, user support, and usage optimization
  • Technical knowledge of CRM pipelines, objects, data health, and configurations
  • Experience creating reports and dashboards; SQL knowledge
  • HubSpot CRM systems development experience
  • Pipedrive experience
  • Experience working at a CRM vendor company
  • People management experience
  • Experience in the iGaming industry
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The Company
2,000 Employees
Year Founded: 2009

What We Do

SOFTSWISS is a global iGaming technology provider offering a comprehensive ecosystem of software solutions for online casinos and sportsbooks. The company specializes in B2B solutions, including a Casino Platform, Game Aggregator, and Sportsbook Platform, as well as the Affilka affiliate marketing tool. They provide turnkey and white-label services, enabling operators to efficiently launch and manage their gambling businesses worldwide.

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