The Role
Leads CRM communications operations, managing campaign execution, quality assurance, regulatory compliance, workflows, calendars, and team priorities. Drives customer engagement, retention, loyalty, and revenue through data-informed campaigns. Develops and coaches a team, partners with cross-functional stakeholders, improves processes, establishes communication standards, and applies AI-powered tools to increase operational efficiency and scalability.
Summary Generated by Built In
At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a CRM Manager, you'll lead the execution and evolution of customer communications that drive engagement, retention, and loyalty. You'll guide a team responsible for delivering high-quality campaigns while partnering with cross-functional stakeholders to shape the communications calendar and keep priorities moving forward. With a focus on operational excellence, you'll strengthen workflows, identify opportunities to work more effectively, and help elevate how we connect with customers across our platforms.
What You'll Do
What You'll Bring
#LI-BD1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The Crown Is Yours
As a CRM Manager, you'll lead the execution and evolution of customer communications that drive engagement, retention, and loyalty. You'll guide a team responsible for delivering high-quality campaigns while partnering with cross-functional stakeholders to shape the communications calendar and keep priorities moving forward. With a focus on operational excellence, you'll strengthen workflows, identify opportunities to work more effectively, and help elevate how we connect with customers across our platforms.
What You'll Do
- Lead and develop a team, managing day-to-day priorities, balancing workloads, and ensuring high-quality work is delivered on time.
- Drive customer engagement and revenue by executing against established goals and key performance indicators.
- Oversee the end-to-end execution of customer communications, including campaign setup, quality assurance, and adherence to legal and regulatory requirements.
- Partner with cross-functional teams and CRM stakeholders to develop messaging, coordinate workflows, manage the communications calendar, and deliver campaigns on schedule.
- Identify opportunities to improve CRM operations, streamline processes, and build scalable ways of working that strengthen campaign execution.
- Bring forward new ideas and use AI-powered tools where appropriate to improve workflows and support planning for upcoming campaigns and initiatives.
- Set and continuously elevate standards across communication channels through strong leadership, consistent processes, and close attention to detail.
What You'll Bring
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- At least 5 years of experience in CRM, marketing, project management, operations, or a related field, preferably within technology, e-commerce, or regulated gaming.
- People management experience with a track record of coaching, developing, and supporting high-performing teams.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deliver high-quality work within challenging timelines.
- A data-driven, strategic mindset and an interest in sports, gaming, or technology.
- Strong written and verbal communication skills, with the ability to collaborate effectively and influence stakeholders across different levels of an organization.
- The ability to adapt to changing priorities, solve problems, and deliver results in a fast-paced environment.
- A continuous-improvement mindset with the ability to identify operational opportunities and turn them into more effective processes.
#LI-BD1
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
Skills Required
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- At least 5 years of experience in CRM, marketing, project management, operations, or a related field
- People management experience, including coaching and developing high-performing teams
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities and deliver high-quality work within challenging timelines
- Data-driven and strategic mindset
- Strong written and verbal communication skills
- Ability to collaborate effectively and influence stakeholders across organizational levels
- Ability to adapt to changing priorities, solve problems, and deliver results in a fast-paced environment
- Continuous-improvement mindset and ability to develop effective processes
- Interest in sports, gaming, or technology
What the Team is Saying
Nir
Senior DevOps Engineer
Ivett
Office Administration Manager
Mincho
Software Engineering Manager
Kalina
Senior Lead QA Engineer
Michelle
Lead Site Reliability Engineer
Sarah
Senior Manager, Product Research
Nate
Associate Product Manager
DraftKings Compensation & Benefits Highlights
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Parental & Family Support — Policies include 14 weeks of 100% paid parental leave for all global team members, lactation support, and family‑planning benefits spanning adoption, surrogacy, and fertility. Childcare assistance and fertility support partnerships are also highlighted.
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Healthcare Strength — Multiple medical plan options with day‑one eligibility are emphasized, alongside mental‑health resources such as Lyra counseling/EAP, Calm access, and virtual wellness programming. Dental and vision coverage are included as core benefits.
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Retirement Support — A U.S. 401(k) with employer match and financial‑wellness tools like Origin are cited as part of long‑term savings support. Equity and an employee stock purchase plan are also commonly listed to bolster financial security.
DraftKings Insights
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The Company
What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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DraftKings Teams
DraftKings Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
Typical time on-site:
Flexible
