Reporting to the Senior Manager, Digital Marketing, Website, Content & CRM, the CRM Manager is responsible for leading Lindt Canada's omnichannel Customer Relationship Management and loyalty strategy to drive customer acquisition, engagement, retention and revenue growth across retail and eCommerce channels.
Key ResponsibilitiesDevelop and execute Customer Relationship Management and loyalty strategies that drive customer acquisition, engagement, retention and revenue growth
Lead email marketing campaigns, automated communications and customer lifecycle programs across retail stores and eCommerce channels
Build customer segmentation and personalization strategies that improve engagement, conversion and retention
Analyze customer, campaign and loyalty program data to identify trends and develop actionable business recommendations
Manage Customer Relationship Management reporting, dashboards and performance metrics while communicating insights to key stakeholders
Develop and optimize customer journeys, triggered communications and testing strategies to improve campaign effectiveness
Maintain the Customer Relationship Management campaign calendar while balancing Retail and Marketing priorities
Collaborate with Retail, Brand, Finance, Information Technology, eCommerce and agency partners to deliver integrated customer experiences
Lead loyalty program initiatives including member acquisition, adoption, training and continuous program enhancements
Manage relationships with external agencies and global partners to support Customer Relationship Management strategy and execution
Support coupon management, user acceptance testing activities and issue resolution for loyalty program improvements
Present customer insights, loyalty program performance and strategic recommendations to cross-functional stakeholders
Bachelor's degree in Marketing, Business, Commerce or a related field
Minimum three years of experience in email marketing or Customer Relationship Management, preferably within Retail or Consumer Packaged Goods
Experience working with Customer Relationship Management platforms and marketing automation tools
Strong analytical skills with the ability to translate data into actionable business recommendations
Experience developing customer segmentation strategies, lifecycle marketing programs and customer journeys
Experience conducting testing and optimization initiatives to improve campaign performance
Strong project management, organizational and prioritization skills
Excellent written and verbal communication skills
Proven ability to work collaboratively across multiple teams and stakeholders
Ability to work effectively in a fast-paced environment with changing priorities
Experience with Selligent Marketing Cloud or similar marketing automation platforms
Experience with Power BI or similar business intelligence tools
Experience writing and editing marketing communications
Rewards Package:
The standard hiring range for this role is $93K-$116K CAD per annum. The final agreement upon salary may vary based on market location and factors such as job-related knowledge, skills and experience.
We offer a competitive rewards package for our employees as well as a growth-oriented work environment. This includes not only the opportunity to sample our premium chocolate products but the following:
Health and Dental Plan
Employee Assistance Program
Corporate Gym Discount Rates
Wellness Program
Chocolate!
Why Lindt Canada? Join our winning culture and become part of our team of passionate and dynamic individuals in our journey to become the leader in the Canadian chocolate market. Our environment characterizes personal commitment, drive, initiative and entrepreneurial spirit, working together as one team to reach outstanding results. We encourage, recognize and reward innovation, personal initiative, leadership and accountability throughout the organization. We are recognized as a Great Place to Work so come and grow your career with us, it’s a pretty sweet deal. To learn more about our winning culture, visit https://careers.lindtcanada.ca and or follow us on LinkedIn.
Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.
We thank all those who have applied, however, only selected candidates will be contacted.
Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.
This position will involve the use of AI tools to help screen, assess, or select applicants. This posting is for an existing position.
#MARKETING #HYBRID #LI-LINDTCA #LI-AJ
Skills Required
- Bachelor's degree in Marketing, Business, Commerce or related field
- Minimum three years of experience in email marketing or Customer Relationship Management
- Experience within Retail or Consumer Packaged Goods
- Experience working with CRM platforms and marketing automation tools
- Experience with Selligent Marketing Cloud or similar marketing automation platforms
- Experience with Power BI or similar business intelligence tools
- Strong analytical skills with ability to translate data into actionable business recommendations
- Experience developing customer segmentation strategies, lifecycle marketing programs and customer journeys
- Experience conducting testing and optimization initiatives to improve campaign performance
- Strong project management, organizational and prioritization skills
- Excellent written and verbal communication skills
- Proven ability to work collaboratively across multiple teams and stakeholders
- Ability to work effectively in a fast-paced environment with changing priorities
- Experience writing and editing marketing communications
What We Do
The Lindt & Sprüngli Group - premium chocolate for more than 175 years Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During 175 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate. The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership. Since then, the company has gone through many different eras, but the entrepreneurial spirit and passion for making chocolate that drove both the Sprüngli family as well as Rodolphe Lindt, when he invented the first truly melting chocolate and later on sold his business to Sprüngli, are still alive. Today, quality chocolate products by Lindt & Sprüngli are made at 12 own production sites in Europe and the USA. They are distributed by 36 subsidiaries and branch offices, in more than 530 own stores, and also via a comprehensive network of more than 100 independent distributors around the globe. With more than 14,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.2 billion in 2023.
