The Role
Execute and optimize CRM-driven email campaigns across newsletters, sales sequences, nurture journeys, and operational communications. Build ClickDimensions automation workflows, sales sequences, segmentation, personalization, and CRM-integrated forms. Design polished emails, write copy, coordinate communications calendars, monitor campaign metrics, and use performance insights to improve engagement, conversions, lead generation, and data capture.
Summary Generated by Built In
We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio.
This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys.
We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications.
The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard.
Key Responsibilities
Email content, design & campaign execution
- Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
- Design professional, on-brand email layouts and content optimised for engagement and conversion.
- Write and refine compelling email copy aligned to brand tone and messaging.
- Ensure all communications are accurate, proof-read, and delivered to a high standard.
Marketing automation & sales sequencing
- Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
- Implement best practice across segmentation, personalisation, and journey logic.
Email communications coordination
- Support the planning and execution of the email communications calendar.
- Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.
Performance & reporting
- Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
- Use insights to continuously improve campaign effectiveness and engagement.
Skills, Knowledge and Expertise
- Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
- Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
- Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
- Experience building email campaigns, automation workflows, and CRM-integrated forms.
- Strong design sensibility with the ability to create visually polished email communications.
- Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
- Confident copywriting skills for email and short-form marketing content.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Analytical mindset with the ability to interpret performance data and optimise campaigns.
- Detail-oriented with a strong focus on quality and accuracy.
- Collaborative and proactive, with the ability to work effectively within a cross-functional team.
KPIs
- Timely and accurate delivery of email campaigns and communications.
- Improvement in email engagement metrics (open rates, CTR, conversions).
- Performance of automated journeys and sales sequences.
- Contribution to lead generation and lead-to-MQL conversion.
- Quality and consistency of CRM data capture via forms.
- Continuous improvement of campaign performance through optimisation.
About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.
Skills Required
- Proven experience in CRM, email marketing, or marketing automation
- Experience with ClickDimensions and Microsoft Dynamics or similar CRM platforms
- Strong understanding of email marketing best practices, segmentation, personalization, and deliverability
- Experience building email campaigns, automation workflows, and CRM-integrated forms
- Strong design sensibility and ability to create polished email communications
- Experience with Canva, Adobe Express, Illustrator, or similar design tools
- Confident copywriting skills for email and short-form marketing content
- Strong organizational skills and ability to manage multiple campaigns and deadlines
- Analytical mindset and ability to interpret performance data and optimize campaigns
- Detail-oriented approach with strong focus on quality and accuracy
- Collaborative and proactive approach in cross-functional teams
- B2B CRM, email marketing, or marketing automation experience
- Portfolio of email work
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The Company
What We Do
ParentPay Group is a leading European EdTech company that provides an integrated ecosystem of technologies for educational institutions. Their services include data management, cashless payments, parent engagement, meal management, and library systems. Their mission is to streamline administrative tasks for schools, allowing educators to save time and focus on teaching and supporting students, ultimately aiming to create more time for learning.
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