This role supports HoneyBaked's CRM, loyalty, and lifecycle marketing efforts, helping to plan, build, and execute e-mail and SMS campaigns that drive customer engagement, retention, and revenue. Working closely with the CRM/Lifecycle Marketing Manager, the Specialist, CRM & Digital Marketing helps maintain the integrated marketing calendar across e-mail, loyalty, and SMS, ensuring campaigns are on-brand, accurate, and delivered on time.
ESSENTIAL FUNCTIONS
- Build, QA, schedule, and deploy e-mail and SMS campaigns using CRM/ESP platforms such as Punchh, Attentive, Sailthru, or similar SaaS tools.
- Support the planning and execution of the integrated marketing calendar across e-mail, loyalty, and SMS to ensure timely, consistent, on-brand communications.
- Design and build campaign creative and templates using Figma and/or Canva, maintaining consistency with HoneyBaked's brand standards.
- Partner with the CRM/Lifecycle Marketing Manager on customer segmentation, personalization, and automation strategies to improve engagement and retention.
- Monitor and report on e-mail and SMS performance (open rate, click-through rate, conversion, deliverability, list growth) and recommend optimizations.
- Support A/B testing of subject lines, content, send times, and audience segments to improve campaign results.
- Coordinate with creative, brand, operations, and IT partners to align campaigns with broader marketing and promotional initiatives.
- Maintain organized documentation of campaign briefs, calendars, and results to support team visibility and process consistency.
- Assist with organic social content planning and scheduling as part of the broader lifecycle marketing calendar, only if needed.
- Other duties and projects as assigned by the CRM/Lifecycle Marketing Manager and CRM Director.
EXPERIENCE
- 1-3 years of marketing experience (agency or brand side), ideally with a focus in digital marketing. Hands-on experience with e-mail/SMS marketing software or CRM SaaS platforms such as Attentive, Sailthru, or similar platforms.
- CPG or QSR experience preferred.
- Strong design skills with proficiency in Figma and Canva. Highly organized with strong attention to detail, and demonstrated ability to implement and execute a marketing calendar spanning e-mail, loyalty, and SMS.
- Strong written communication and cross-functional collaboration skills.
EDUCATION
Degree in Marketing, Business, Design, Communications or similar concentrations.
REQUIRED LICENSES OR CERTIFICATES
- NA
OTHER REQUIREMENTS
- In office 4 days a week.
SAFETY HAZARDS/WORKING CONDITIONS OF THE JOB
Minimal hazards. General office working conditions.
BUDGETARY RESPONSIBILITY
This position has no direct budget accountability. However, through performance of its essential job duties, the role will impact company costs, revenues and overall profitability.
REPORTS TO THIS POSITION
The position has no reports.
This job description does not list all the duties of the job. You may be asked by your supervisor or manager to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description.
Skills Required
- 1-3 years of marketing experience, preferably focused on digital marketing
- Hands-on experience with email and SMS marketing software or CRM SaaS platforms such as Attentive, Sailthru, or similar
- Strong design skills and proficiency with Figma and Canva
- Ability to implement and execute marketing calendars spanning email, loyalty, and SMS
- Strong written communication and cross-functional collaboration skills
- Degree in Marketing, Business, Design, Communications, or a similar concentration
- CPG or QSR experience
- Work in the office four days per week
What We Do
Since 1957, The Honey Baked Ham Company has been a cherished guest at holidays, special occasions and family dinners. It was then that Harry J. Hoenselaar opened the first Honey Baked Ham store in Detroit, Michigan. He'd select the finest quality bone-in ham, cure it in his secret marinade, and then for tenderness, he'd smoke the ham for hours over a unique blend of hardwood chips. The crowning touch was Harry's crunchy sweet glaze that crackled with good taste. He even invented and patented a unique machine to slice it perfectly. Three generations and more than 400 stores later, the Hoenselaar family still prepares each Honey Baked Ham the same way that Harry did – one ham at a time.
