CRM Coordinator

Posted Yesterday
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Morimondo, Milano, ITA
In-Office
Mid level
Fashion • Retail
The Role
The CRM Coordinator supports CRM and client engagement initiatives in retail, coordinating store activation and analyzing customer performance for better engagement and sales.
Summary Generated by Built In

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

The CRM Coordinator is responsible for supporting the execution of CRM and client engagement initiatives across the retail network, ensuring that customer strategies are effectively translated into actionable in-store activities.

Acting as a key link between Marketing and Retail teams, the role supports store activation, clienteling initiatives and customer engagement activities with the objective of strengthening customer relationships, increasing client retention and driving sales performance.

The ideal candidate combines a strong customer mindset, attention to detail and commercial awareness, with a particular interest in luxury retail and client development.


Your Mission


· Support the implementation of CRM initiatives and client engagement activities across the retail network

· Coordinate store activation plans and CRM initiatives aligned with business priorities

· Analyse customer and store performance data to identify trends and opportunities for client development

· Support customer segmentation activities and targeted client activation initiatives

· Produce regular CRM and customer performance reporting to support business decisions

· Translate customer insights into actionable recommendations for store activation and engagement activities

· Monitor CRM KPIs and track performance of customer initiatives across stores

· Support database quality and customer data capture initiatives within the retail network

· Assist in the implementation and adoption of CRM tools and processes at store level

· Collect feedback from stores and support continuous improvement of CRM initiatives


Your Talent


· 2–3 years of experience in CRM, Clienteling, Retail Marketing or Customer Engagement roles within luxury or premium brands

· Strong understanding of retail dynamics and customer behaviour

· Experience working with CRM tools and customer data

· Commercial mindset with strong organisational skills

· Ability to manage multiple priorities in a fast-paced environment

· Strong communication and stakeholder management skills

· Fluent English required

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.

Skills Required

  • 2-3 years of experience in CRM, Clienteling, Retail Marketing or Customer Engagement roles within luxury or premium brands
  • Strong understanding of retail dynamics and customer behaviour
  • Experience working with CRM tools and customer data
  • Commercial mindset with strong organisational skills
  • Strong communication and stakeholder management skills
  • Fluent English required
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The Company
HQ: London
682 Employees
Year Founded: 2001

What We Do

Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in 2001. It emboldens confident femininity with elevated yet effortless, conscious fashion. The brand is committed to being an ethical and modern company, believing it is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly innovating new ways to become more sustainable, from designing to store practices and product manufacturing. As a lifelong vegetarian, Stella McCartney never uses any leather, feathers, fur or skins in any products for both ethical and environmental reasons – pioneering a movement for the use of alternative materials. Supporting regenerative agriculture and circularity, the brand is embracing new business models that will transform how clothes are sourced, produced, sold, shared, repaired and reused, promoting long-lasting products with extended use to reduce environmental impact.   Today, Stella McCartney spans women’s ready to wear, unisex capsules, kids’ clothing, accessories, swimwear, lingerie, a performance wear collaboration with adidas, STELLA skincare and more – with 48 directly owned stores and 21 franchise stores across New York City, London, Paris, Milan, Tokyo, Shanghai and Beijing. Our collections are now sold in 77 nations through 863 specialty shops and department stores, and ship to 100 countries via online.

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