Responsibilities:
- Develop a marketing automation strategy based on business goals and customer needs.
- Analyze data and utilize customer insights to create personalized campaigns.
- Design, create, and deploy email and SMS campaigns.
- Personalize content and offers based on segmentation and customer behavior.
- Pernod Ricard brand databases, including segmentation, data cleansing, and maintenance.
- Create and maintain personalized recipient lists for campaigns.
- Create communication workflows (marketing, sales, etc.) to automate customer service processes (Loop Form).
- Implement lead scoring systems for assessing potential High Net Worth Individuals (HNWI) clients.
- Monitor campaign effectiveness and analyze data on opens, clicks, conversions, etc.
- Draw insights from data and implement improvements to enhance campaign efficiency.
- Collaborate with the marketing team, Brand Owners, and Technical Support to ensure consistent messaging and campaign performance.
- Integrate Salesforce Marketing Cloud with other marketing tools and CRM systems.
- Provide trainings using marketing automation tools.
- Provide support in resolving technical issues related to the platform.
What you need to be successful:
- Expert with marketing automation tools, with a preferred familiarity with Salesforce Marketing Cloud (nice to have certifications: Marketing Cloud Administrator and Marketing Cloud Email Specialist).
- Understanding of marketing strategies, segmentation, and personalization.
- Ability to analyze data and draw conclusions from campaign results.
- Excellent communication skills and ability to work collaboratively in a team.
- Knowledge of HTML, CSS could be an additional asset.
- Languages: Polish (native), English (+C1)
What do we offer?
- B2B contract.
What do we value:
- Conviviality - friendly relationships.
- Mutual respect.
- Willingness to develop and improve.
- Commitment to teamwork.
- Health and safety.
APPLY!
Job Posting End Date:
Target Hire Date:
2024-09-01
Target End Date:
Top Skills
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
