Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Internal Grade E/EB9
Job DescriptionExperian Consumer Services looking for a CRM Campaign Executive to join our D2C marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.
This is a Hybrid, London-based role (40% in the office) reporting to the Head of CRM Data & Operations
What You'll Do
- Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
- Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
- Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
- Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
- Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
- Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
- Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.
- Proven experience in CRM and B2C campaign management, with a strong grasp of customer lifecycle marketing.
- Hands-on experience with a CRM tool such as Salesforce Marketing Cloud, Journey Builder, and dynamic content.
- Proficiency in HTML for email focused on design and accessibility
- Data-drive – you love using insights to improve targeting, segmentation, and performance.
- Familiarity with tools like Taxi for Email, Litmus, and SFMC.
- AI literacy
Benefits include:-
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Skills Required
- Proven experience in CRM and B2C campaign management and customer lifecycle marketing.
- Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and dynamic content.
- Proficiency in HTML for email focused on responsive design and accessibility.
- Knowledge of email best practices, design trends, and marketing automation.
- Data-driven approach: using insights for targeting, segmentation, and performance optimisation.
- Familiarity with Taxi for Email and Litmus for email building and testing.
- AI literacy.
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
Experian Insights
What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
