CRM Assistant - Internship

ABOUT WEROAD: CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 4K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 1000+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto 👥

ABOUT THE ROLE

JOB TITLE: CRM Assistant

LOCATION: Milan - our HQ

TYPE OF CONTRACT: Curricular Internship

SALARY RANGE: €800 month

We are looking for a CRM Assistant to join our CRM team. Within the WeRoad Growth team, we are already 26 people and will keep growing! All activities are managed in-house with a daily focus on four main areas: Digital Acquisition, Data, CRM, and MarTech. Our CRM unit intersects marketing automation, business necessities, and technical knowledge. Our main goal is to contribute, in synergy with business teams, to customer acquisition and retention.

The CRM unit spans 7 pillars:

• Be relentless in our approach, focused, with a clear direction in mind

• Enable cross-functional sharing

• Create a long-term view, we are here to build and scale

• Figure out how to do more with less, be ready to adapt and overcome

• Make your own decisions maintaining the strategic approach

• Think global, act local

• Experiment whenever you can, find every opportunity to learn

Reporting to the CRM Manager, as a CRM Assistant at WeRoad you will contribute to executing and optimising CRM strategy across our platforms. The role entails overseeing marketing activities related to CRM, supporting the development of a unified CRM strategy for five markets, and managing online marketing automation initiatives and communication.

The ideal candidate knows how to approach Email Marketing, focusing both on campaign management and automation efficiency, contributing to the implementation of a strategy that aligns with our growth goals and ensures our Growth Team is the best in the industry.

This role requires you to be a keen learner, proactive and ready to quickly handle ad-hoc requests.

What you’ll do:

1. Global Campaign Management:

• Assist in the ideation, execution and optimization of CRM campaigns across multiple channels (email, WhatsApp, app, SMS).

• Ensure campaigns align with business goals, targeting the correct customer segments.

• Help with the deployment of automated email sequences, promotions, and reactivation campaigns.
  

1. A/B Testing & Experimentation:

• Support the planning, execution, and analysis of A/B tests and experiments for CRM campaigns.

• Collaborate with the marketing team to develop and test creatives, ensuring that messaging, design, and delivery meet the desired KPIs.

• Monitor test results and provide insights to optimize campaigns based on performance data.

1. Journeys & Cross-Channel Orchestration:

• Assist in creating and managing customer journeys that span multiple touchpoints (email, WhatsApp, app, SMS).

• Ensure seamless orchestration between channels to create a cohesive experience for customers.

• Work with the CRM team to optimize customer flows, increasing conversion and engagement rates.
  

What we’re looking for:

• Willingness to learn the use of new campaign management tools

• Attitude for ideation and implementation of compelling campaigns aligned with Brand ToV and Identity

• Attitude for KPI monitoring, working with data and analytics

• Good knowledge of Excel

• Knowledge of Google Analytics

• Fluency in English

• Ability to work with sales and cross-functional teams

• High standards of work ethic and transparency

• Strong entrepreneurial approach and a "get things done" attitude

• Experience with Graphic Design tools (nice to have)

You will love working at WeRoad if:

• You are ambitious and want to build and be part of something huge

• You love travel and want to join a young, smart, and fun team of people who love it, too

• You prefer adventure instead of daily routine and love working in a fast-paced, dynamic environment

• You are an entrepreneur at heart and aren't afraid to get your hands dirty to get things done

• You are a self-starter and aren't afraid to take on a lot of responsibility, right from the start

• You welcome feedback and see mistakes as stepping stones to success

• You want to grow faster than you thought possible, as a person and as a professional

• Unlimited holiday – You are a master of your own time.

• Opportunities to learn – We invest in your growth with training and learning opportunities.

• Extra benefits – Meal vouchers (€8/day – when applicable)

• Fun – A vibrant co-working space, team buildings and meet-ups.

• Hybrid working

Ready to apply?

At WeRoad, cultural fit matters as much as skills. We assess both the what, what someone brings and the how, how they work and live our values. With multiple steps, we make sure every new joiner is not just a match, but 150% aligned with our Culture.

The selection process will consist of:

• technical and background-based interview with Hiring Manager

• Case Study/ Second technical interview
  

WeRoad is an equal opportunity employer: we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. Don’t let a checklist hold you back: if you’re passionate about the role we encourage you to apply with enthusiasm!