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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
At SoFi, credit cards are critical to our mission of helping our members get their money right and our goal of becoming a Top 10 Financial institution. Last year we launched two new credit cards to complement our flagship Unlimited 2% Cash Rewards card. And we’re at just the beginning.
We are seeking a Credit Card Lead to drive the end-to-end development of a new, innovative card product. This individual will report to the General Manager for SoFi Credit Cards, and collaborate closely with Engineering, Product, Design, Marketing, Operations, Compliance, and Legal to bring the product to life. Once the product is launched, this individual will be responsible for managing all aspects of the card, including profitability, segmentation, activation, and engagement.
What you’ll do:
- Lead the end-to-end development and successful launch of a new, innovative credit card product, ensuring alignment with business goals and customer needs
- Manage the P&L for the product
- Develop and execute strategies for customer acquisition, activation, and ongoing engagement to maximize card usage and lifetime value.
- Monitor key performance indicators (KPIs) such as acquisition, spend, retention, and risk metrics to optimize product performance.
- Take full ownership of the product’s Profit & Loss (P&L), managing revenue, costs, and profitability to meet financial targets and drive sustainable growth.
- Work closely with Marketing and EPD teams to design targeted campaigns and promotions that drive adoption and usage.
- Provide regular updates and insights to the General Manager and senior leadership on product performance, challenges, and growth opportunities.
- Foster a collaborative environment that encourages innovation, accountability, and cross-team communication throughout the product lifecycle.
What you’ll need:
- Overall 8-10 years of credit card experience, preferably with charge cards
- Bachelor's degree in Business, Finance, or a related field; MBA preferred.
- Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
- Ability to drive timely desired outcomes working collaboratively with various functional stakeholders
- Ability to work across multiple lines of business and effectively prioritize tasks. Ability to deal with ambiguity and competing objectives in a fast-paced environment.
- Excellent verbal and written communication skills, with the ability to effectively communicate with all levels of the organization
What the Team is Saying
SoFi Compensation & Benefits Highlights
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Healthcare Strength — Comprehensive medical, dental, and vision plans are paired with mental-health coaching/therapy, EAP access, and wellness programs, with options noted for low or fully covered premiums. Company-paid life and disability insurance further strengthen core protection.
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Parental & Family Support — Up to 12 weeks fully paid parental leave is complemented by fertility/adoption resources, subsidized back-up child/elder care, caregiver leave, and pet insurance. A 2026 program also matches a new federal $1,000 seed for eligible children’s investment accounts.
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Leave & Time Off Breadth — Exempt employees have flexible/unlimited vacation alongside early-release “SoFi Fridays,” while non-exempt employees receive generous vacation and sick time. Paid volunteer time and role-appropriate leave options extend time-away coverage.
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What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise, united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete, but can come together to create something truly unconventional in the world. For the last eight years, we’ve been charting this new path forward. We call it The SoFi Way. At SoFi, we don’t just talk about culture: we live it. The SoFi Way is how we show up every day, how we make decisions, and how we build for our members, clients, and each other.
Why Work With Us
Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative, mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.
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Employees engage in a combination of remote and on-site work.
For the majority of our workforce who work on a hybrid schedule, the in-office requirement is a handful of days per month!
