The Role
Lead large-scale creator marketing campaigns across GoodPower's Creator Collective. Manage creators end-to-end from briefing to publication, negotiate content usage and coordinate with paid media, while tracking performance via Looker and other reporting tools. Build creator relationships, run community outreach, support RCT research, ensure compliance with platform and disclosure rules, and optimize SMS opt-ins and tracking for measurement.
Summary Generated by Built In
Remote-based in the US
Overview
GoodPower is a global organization working to unlock the economic potential of decarbonization through research, innovation, strategic communications, and disruptive technology. We focus on advancing more affordable and reliable energy, expanding economic opportunity, strengthening energy security, supporting healthier and more resilient communities, and accelerating the transition to a predictable, secure, modern low-carbon economy. Operating at the intersection of data, digital media, emerging technology, behavioral research, and public engagement, GoodPower develops and deploys scalable strategies designed to accelerate the adoption of decarbonized technologies and infrastructure—including renewable energy, regenerative agriculture, energy storage, and electric transportation. Our work combines rigorous research and experimentation with advanced communications and innovation capabilities to better understand public attitudes, test effective interventions, and help build the social, economic, and market conditions necessary for large-scale transformation. GoodPower is at a pivotal stage of organizational growth as we approach completion of the first year of our 2030 Strategic Plan. Over the next five years, we intend to significantly expand our reach, capabilities, and impact—investing deeply in innovation, AI-enabled systems, data and analytics, research and development, and next-generation communications infrastructure to help accelerate the global energy transition and the economic opportunities it creates.Job Summary
GoodPower's Creator Collective is home to more than 7,000 youth content creators producing short-form video across TikTok, Instagram, and YouTube — to our knowledge, the largest youth climate creator network in the world.The Creator Marketing Manager will devise and execute large-scale creator marketing campaigns through the Creator Collective, spanning both advocacy and persuasion/educational frameworks. This position is central to GoodPower's strategy of shifting marketing investment away from social media platforms and directly into the hands of our most important stakeholders — young people. The role will channel authentic youth voices to inspire action on the climate emergency across diverse audiences, with particular attention to communities of color.This is a full-time, fully remote position open to candidates based anywhere in the US. The Creator Marketing Manager will collaborate closely with cross-functional teams through weekly video calls and org-wide staff meetings.Key Responsibilities
- Manage creators across all phases of content production, from briefing through publication and reporting, leveraging creator aggregator tools to operate at scale
- Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies to position GoodPower as a long-term creative partner
- Conduct community building and outreach within our network of creators, offering resources and skill-share opportunities
- Write briefs and script examples to match brand tone of GoodPower-owned entities
- Partner with the ads team to boost and repurpose creator content for paid digital distribution, including negotiating content usage rights
- Negotiate usage rights on Creator-produced content for ads
- Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content
- Work with internal and external research teams on RCTs around the Creator Collective program
- Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.
- Analyze creator work through internal Google Looker dashboards and other reporting tools to surface insights and inform strategy
- Collaborate with and support Creator Marketing Manager, Innovations to incorporate and standardize experimental learnings on platforms such as Twitch and podcasting entities into Creator Collective campaigns
Qualifications
The ideal candidate for this role will be excited to take on a challenge, self-motivated with oodles of initiative and persistence, and have the following experiences and skills sets:- 2-3 years of experience managing creators or influencers end-to-end. From brief writing and recruitment through content review, publication, and performance reporting
- Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)
- Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations
- Detail-oriented by nature. Catches misconfigurations, copy inconsistencies, and tracking errors before they ship
- Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance
- Experience coordinating with paid media or ads teams to boost and repurpose creator content, including negotiating usage rights
- Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
- Strong written communication skills. Capable of drafting clear, on-brand creative briefs and script examples independently
- Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records
- Prior experience working in the nonprofit sector, climate advocacy, clean energy, or environmental justice or demonstrated self-directed knowledge of these spaces
- Existing understanding of the clean energy transition landscape: key policy levers, major players, public narrative dynamics, and the communities most impacted
- An established Rolodex of creator talent, talent managers, or agencies in the climate, sustainability, youth culture, or social impact space.
- Existing relationships with youth-serving organizations, campus networks, or community groups.
- Proficiency with Salesforce for creator/contact pipeline management beyond basic data entry
- Background in advertising or paid media that informs how creator content can be structured for downstream ad use
Deeply integrated throughout this work is an underlying commitment to Justice, Equity, Diversity, and Inclusion. Specifically, as it relates to this role includes engaging in discussion with the Development team around decolonizing wealth, and ensuring donor acknowledgement policies are effectively and equitably applied across donors of all levels.
This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.
Position Details
- Annual salary range: $75,000 - 85,000, commensurate with experience
- Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
- GoodPower is an equal-opportunity employer that highly values staff diversity
- Location: Remote
GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.
Skills Required
- 2-3 years managing creators or influencers end-to-end (briefing, recruitment, review, publication, reporting)
- Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN)
- Ability to analyze creator and campaign performance data (reach, engagement, conversion, audience demographics) and translate into recommendations
- Detail-oriented; able to catch misconfigurations, copy inconsistencies, and tracking errors before publication
- Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response
- Experience coordinating with paid media/ads teams to boost and repurpose creator content, including negotiating usage rights
- Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
- Strong written communication skills; capable of drafting clear, on-brand creative briefs and script examples
- Exposure to Salesforce or a comparable CRM for managing creator pipelines and outreach tracking
- Prior nonprofit, climate advocacy, clean energy, or environmental justice experience or self-directed knowledge
- Understanding of the clean energy transition landscape (policy levers, stakeholders, public narratives)
- Established Rolodex of creator talent, talent managers, or agencies in climate/sustainability/youth culture
- Relationships with youth-serving organizations, campus networks, or community groups
- Proficiency with Salesforce for pipeline management beyond basic data entry
- Background in advertising or paid media informing how creator content can be structured for downstream ad use
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The Company
What We Do
GoodPower empowers humanity to accelerate the global transition to a decarbonized economy—one that works for everyone and not just the lucky few. We harness the power of strategic communications, disruptive tech, empirical research, organizing, and innovation to: shift culture, increase participation in our democracy, accelerate renewable energy deployment, and unlock the enormous economic potential of the energy transition. Equipped with the GoodPower Creator Collective of 8,500+ influencers, the Good Action Network of 1.4M members, the Good Data Lab that uses empirical research to improve our methods, the Better Lab that houses our groundbreaking innovation, and campaigns that have served billions of ads and organic impressions—GoodPower is accelerating the renewable energy economy to lower costs, create jobs, build more renewables, and secure a healthier, more resilient future for all. The decisive decade is here—let’s build good power together.
