Creative Writer and Communication Strategist

Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
We are seeking a talented and experienced Creative Writer and Communication Strategist to join our dynamic team. The ideal candidate will have a strong passion for crafting compelling content, a keen understanding of communication strategies, and the ability to engage diverse audiences across various platforms. This role is crucial for enhancing the Innovation Office's voice, driving engagement, and supporting our objectives.
Key Responsibilities:
Content Creation:
Do you have the x-factor? This is not just any old content you are creating. Our content is exceptional for its visionary approach, level of engagement, human-centered focus, and outstanding quality. In the Innovation Office, we have the foundational skills to excel at our work and the visionary mindset to produce unique and inspiring content that lives up to our name.

• Write, edit, and proofread high-quality content for various platforms including websites, blogs, social media, newsletters, press releases, and marketing materials.
• Develop engaging and SEO-friendly short-form and long-form content that resonates with our target audiences.
• Work with subject matter experts to create content that reflects their expertise, including distilling content from multiple SMEs into unified messaging.
• Help produce and edit executive level presentations, narratives, and research documents that capture the Innovation Office's thought leadership on the future of work and technology.
• Collaborate with the marketing team to create content that supports our campaigns and initiatives.
• Social media posts including graphic and video creation.

Communication Strategy:
Out of the box thinking to deliver the bigger picture outcome.

• Develop and implement comprehensive communication strategies that align with our business goals.
• Analyze audience insights, market trends, and competitive landscape to inform content and communication approaches.
• Manage and maintain a content calendar to ensure timely and consistent delivery of content across all channels.

Brand Voice and Messaging:
Aligning who we are within the Brand of ServiceNow.

• Ensure consistency in tone, style, and messaging across all content and communication channels.
• Work closely with the brand team to maintain and evolve our brand voice.
• Develop key messaging and positioning for new product launches, campaigns, corporate communications, and Innovation work.

Collaboration and Coordination:
Being comfortable in discomfort. This is a supportive learning zone which welcomes individuals that are comfortable without a well used map.

• Work in partnership with Innovation Office teams to highlight their work and coordinate messaging across the organization.
• Collaborate with internal teams including marketing, design, sales, and product to align content efforts with overall business objectives.
• Coordinate with external agencies, freelancers, and partners to produce high-quality content.

Performance Tracking and Reporting:
Whilst innovation enjoys freedom to create, data provides the substance to sustain.

• Monitor and analyze content performance using relevant metrics and tools.
• Provide regular reports and insights on the effectiveness of content and communication strategies.
• Adjust strategies based on performance data to optimize engagement and reach.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• Proven experience as a content writer, copywriter, or communication strategist.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content marketing strategies.
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to manage multiple projects and meet tight deadlines.
• Strong analytical skills and attention to detail.
• Excellent interpersonal and communication skills.
• Creative thinker with the ability to generate innovative ideas.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement plan with company match.
• Flexible work hours and remote work options.
• Professional development opportunities and training programs.
• A creative and inclusive work culture that values collaboration and innovation.

For positions in the Bay Area, we offer a base pay of $98,100 - $161,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
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