Creative Virtual Assistant

Looking for: Creative Virtual Assistant

We are looking for someone who can take initiative, think creatively, and naturally communicate with potential customers to drive engagement and sales.

Scope of Work:

1. Canva Product Design (Primary Initial Focus)
   

• Use existing Canva templates to create new marathon/race print designs.
  
• Follow clear design systems and brand guidelines.
  
• Create post-ready product mockups.
  
• Customize purchased prints (add customer name, finish time, race details).
  
• Export print-ready and digital files accurately.
  

1. Social Media Engagement (Instagram & TikTok)
   

• Research marathons and race-related hashtags.
  
• Engage with race participants by:
  
• Liking and commenting on posts
  
• Sending thoughtful, natural DMs
  
• Interacting with race pages and communities
  
• Study previous brand interactions to maintain consistent brand voice.
  
• Gradually assist with posting new product content.
  
• Use ChatGPT (guided) to help draft replies while maintaining natural tone.
  

1. Sales & Growth Support
   

• Drive traffic and sales through daily engagement.
  
• Assist in identifying new races to expand into (U.S.-based).
  
• Conduct light market research on potential race partnerships.
  
• Help gather user-generated content for advertising.
  
• Support TikTok Shop setup and optimization.
  
• Eventually assist with Meta and TikTok ad management (after onboarding).
  

Qualifications:

• Strong Canva skills (comfortable using templates and customizing designs)
  
• Creative eye for layout and design
  
• Strong written English communication
  
• Comfortable engaging in sales-oriented conversations via social media
  
• Proactive and able to take initiative without constant supervision
  
• Organized and detail-oriented
  
• Preferred (Huge Plus):
  
• Knowledge of marathons, running culture, or race events
  
• Experience with Instagram & TikTok growth strategies
  
• Familiarity with Meta Ads Manager or TikTok Ads
  
• Experience setting up TikTok Shop
  
• Basic market research experience
  

Tools Required:

• Canva (provided access)
  
• Instagram & TikTok (login provided)
  
• ChatGPT (for assisted response drafting)
  
• Google Docs/Sheets (for research tracking)
  
• Meta Ads Manager (future phase)
  
• TikTok Shop Seller Center (future phase)
  

Training & Onboarding Plan:

Phase 1 (Weeks 1–2):

• Focus exclusively on learning the product
  
• Create new designs using existing Canva templates
  
• Customize sample orders
  
• Understand brand voice and audience
  

Phase 2 (After Initial Training):

• Begin social media engagement
  
• Post new product releases
  
• Assist with market research
  
• Gradually expand into ads and TikTok Shop setup
  

Shifts & Communication:

• Starting with a minimum of 10 hours per week; flexible schedule
  
• Preferred overlap: 7:00 AM – 12:00 PM CST
  
• Occasional team meetings may occur between 12:00 PM – 5:00 PM CST
  
• Majority of communication handled by Sullivan
  
• Periodic joint meetings with both founders as needed
  

Target Start Date: Flexible / Not urgent

• Hiring will proceed once the right candidate is identified
  

Ideal Candidate Profile:

You are:

• Creative but structured
  
• Comfortable working independently
  
• Sales-minded but authentic in communication
  
• Interested in fitness, endurance sports, or running culture (bonus)
  
• Excited to help grow a niche e-commerce brand