Creative Strategy Manager, TechCrunch

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

TechCrunch is the go-to source for intelligence about the future of technology and the people creating it. We follow the technology and we follow the money – we’re not just excited about the products and services being developed but we answer for our global audience of readers the who, what, why and how. With the private market now bigger than the public market, owning startup coverage is key to owning the future and TechCrunch’s news along with our flagship event Disrupt remains at the top of its game. No one brings the world of technology and startups together in one place like TechCrunch. 

This role will have a huge impact as you will drive innovation, deliver best-in-class multi-platform ideas that meet advertising client needs, and leverage brand assets that align with the property. They will serve as the creative and marketing sales support lead to bring value to all constituencies. If you’re passionate about the world of startups and technology innovation, this one's for you!

TechCrunch is looking for an experienced Creative Strategy Manager for the advertising and event sales team: 

• A Problem Solver. You're obsessed with solving brand problems through the most creative & innovative solutions.

• Insights-Minded: Comfortable working with data to derive insights from data points 

• Versatile: Equal parts creative and strategic, able to balance creative integrity with business needs

• A Storyteller. You have a passion for storytelling, and want to help us tell great ones.

• A Mentor. You inspire people to think creatively and facilitate innovation, strategic thinking, and collaboration. 

• A Creative: Develop out of the box and first to market concepts to connect with our audience.

• Trend Hunter: Forward-thinking always brainstorming faster than the speed of culture

• Client-Centric: You know how to map a creative idea back to client KPIs.

Responsibilities:

• Lead creative strategy and development for RFPs, RFIs, and proactive requests 

• Develop and implement clear, and visually compelling pitch materials to convey insights, ideas, and value to clients – for on-platform, events and off-platform opportunities

• Collectively work with the sales team to understand clients' qualified and measurable KPIs, and identify the most creative solutions for the brands

• Captivate a room of content/creative decision makers by bringing your ideas to life, with the ability to brainstorm in real time with senior level clients 

• Facilitate brainstorming with editorial and product to ensure that creative concepts are in line with organic programming and audience consumption habits

• Revive and own the go-to-market materials for the TechCrunch advertising offerings

• Create and educate on effective distribution strategies based both on platform-specific best practices while tying back to client KPIs

Qualifications:

• 5+ years of creative strategy experience at an agency, content studio or brand

• A strong understanding of advertising and best-practices across all digital formats and social channels 

• A strong understanding of tech media, BtoB client categories, events and the tech industry at large

• Experience pitching high-level concepts effectively to both internal stakeholders and clients.

• The ability to leverage research and insights to successfully reinforce client strategy

• A self-starter that proactively seeks opportunities to leverage and can hit the ground running

• Experience working with geographically dispersed teams and external partners

• A willingness to embrace a culture of collaboration

• A person people would describe as dynamic, inspiring and highly intelligent

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

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The compensation for this position ranges from $91,500.00 - $190,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

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