The Role
As a Creative Strategist, you will develop innovative campaigns, translate marketing briefs into creative ideas, and collaborate with various teams for design execution.
Summary Generated by Built In
VDO.AI is a global advertising technology innovator, providing brands with intelligent high impact solutions that win the war for consumer attention. Our solutions drive the right outcomes for brands by combining creativity, reach, and targeting across devices, enabling the upper- and mid-funnel brand objectives that all brands and agencies require, turning awareness into performance. We develop impactful connections by curating customised video-driven experiences that convert brand awareness into measurable response.
What will you do
- Translate briefs and strategies into innovative, high-impact creative ideas that resonate with target audiences
- Build branded content concepts based on insights derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours and cultural trends
- Think across platforms and channels, mastering the attributes of each to create tailored content and conversations across each channel for total ecosystem engagement.
- Lead the ideation and execution of campaigns, ensuring delivery of top-tier creative outputs
- Stay attuned to pop culture, digital trends and the broader zeitgeist to ensure content remains fresh and relevant
- Creatively involve in end-to-end coordination and execution with third party like director, producer and vendors
- Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives
- Guide and upskill junior creatives, fostering a culture of learning and creative excellence
- Translate marketing requirements into clear design outputs and collaborate with developers for execution.
- Work closely with Marketing, Product, HR/People teams, and Tech to define briefs and convert them into impactful designs.
What we're looking for:
- 1-3 years of professional design experience (graphic design / brand design / marketing design / UI/UX mix)
- Strong portfolio showing a range of work: brand systems, marketing collateral, and digital/UI design.
- Proficiency in Figma; working knowledge of Adobe suite and AI (Illustrator/Photoshop/InDesign) or equivalent tools.
- Ability to work fast without compromising craft strong attention to detail.
- Clear communication skills and comfort working with cross-functional stakeholders.
About our parent brand - Z1 Tech:
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Plunic, Receptix, Jnee and NewsD. Our offices are located in the US and in India (Gurugram).
At VDO.AI, we think innovatively. We are diverse and celebrate each other’s achievement and knowledge. We believe that equality in the workplace drives progress and works as a catalyst to holistic growth. Started with just 5 core members, we are now a team of over 150 people who adhere to different values, beliefs, experiences, backgrounds, and preferences, it still seems like day one.
We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.
Skills Required
- 1-3 years of professional design experience
- Strong portfolio showing a range of work
- Proficiency in Figma
- Working knowledge of Adobe suite and AI
- Clear communication skills
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The Company
What We Do
Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.
