Creative Strategist

About Avenue Z, Inc.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

The Creative Strategist supports the strategy and execution of paid media creative, influencer content, and ad campaign initiatives across a portfolio of client accounts. This role is ideal for someone who's creatively minded, analytically curious, and eager to grow in performance-driven marketing and content development.

You'll spend the majority of your time helping to brainstorm and build ad creatives that align with client goals, while also supporting influencer campaign coordination and paid media efforts. You'll also leverage AI tools to help scale creative production and keep pace with performance media demands.

• Draft creative briefs and ad concepts in collaboration with the Creative Strategy team
• Review and log raw content for new ad creatives, identifying gaps or creative opportunities
• Conduct competitor research to spot trends in ad formats, messaging, and hooks — and compile ad inspiration for upcoming creatives
• Document performance trends from top-performing creatives to help build a creative testing roadmap
• Help maintain creative approval sheets and ensure assets are delivered to clients on time
• Partner with the design team to coordinate edits and updates to ad creatives
• Collaborate with clients to understand their creative vision, brand guidelines, and key messaging to develop ad creative assets

• Support influencer campaign execution by identifying talent, tracking deliverables, and coordinating sample shipments
• Organize and maintain a content library of UGC and influencer videos for ongoing ad use
• Help negotiate contracts, usage rights, and deliverables with creators
• Manage campaign timelines and coordinate with influencers to ensure content is delivered on time
• Collaborate with the paid media team to concept and brief creators on performance-driven content needs
• Provide feedback and creative direction to influencers to optimize content for ad performance

• Assist the paid media team with ad campaign publishing and development, as needed
• Monitor ad campaign and creative performance to help plan upcoming creatives appropriately
• Support landing page creation, including ideation, copywriting, and building pages using landing page builder tools

• Use AI tools to help scale creative output to meet performance media demands — including producing variants, iterating on concepts, and adapting formats quickly
• Contribute to AI-assisted creative workflows that balance speed, volume, and quality
• Stay curious about the evolving AI creative toolset and bring new capabilities into your work

• Attend weekly team syncs for your clients and 1:1s with your manager
• Jump in on brainstorms for ad concepts, campaign angles, and creative strategies

• 2–4 years of relevant experience in creative strategy, marketing, social media, or an agency environment
• Comfortable using platforms like Canva, Meta Ads Library, Google Drive, and AI creative tools
• Excellent communication and writing skills with a sharp eye for brand voice
• Organized, flexible, and ready to juggle multiple tasks across creative and social workflows
• Familiarity with paid media platforms and general influencer/social trends
• A proactive mindset and a willingness to learn by doing
• Bonus: client experience in health & wellness, beauty, e-commerce, retail, apparel, or financial services

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• • Employees within an hour of our offices must work in-office three days a week.
• Annual Base Salary: $50,000 - 55,000/year

• Medical, Vision and Dental Plan
• 401(k) Plan + 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events