Creative Strategist

Posted 17 Days Ago
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Brooklyn, New York, NY
In-Office
85K-95K Annually
Mid level
Legal Tech
The Role
The Creative Strategist will develop and optimize advertising assets while analyzing performance data across channels to drive campaign success.
Summary Generated by Built In

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

We are seeking a Creative Strategist / Creative Testing Manager to join our Specialty Marketing team. This role combines strategic oversight and hands-on design execution to create, test, and optimize advertising assets across multiple campaign types.

The ideal candidate thrives at the intersection of creativity and performance, able to design ad-ready creative, source and brief UGC content, analyze results, and scale winning concepts. This role will ensure our team maintains a constant flow of high-performing creative to fuel case growth.

Responsibilities:

  • Build and manage a structured creative framework across Meta, YouTube, CTV, email, and other channels, driving systematic testing, iteration, and performance optimization
  • Design and edit advertising assets, including static graphics, motion graphics, and creative variations
  • Analyze performance data (CTR, CPA, conversion rates) to identify top-performing creative and scale effectively
  • Collaborate with Paid Media and cross-functional teams to align creative with KPI targets
  • Foster a “creative lab” culture where test → learn → optimize became the default process

Qualifications: 

  • 2-3 years in direct response creative strategy or performance marketing design
  • Proficiency in design/editing tools (Adobe Suite, Canva Pro, etc.)
  • Strong copywriting and visual storytelling skills
  • Comfort working with performance metrics (CTR, CPA, ROAS)
  • Ability to thrive in a fast-paced, test-heavy environment

Salary Range: $85,000 - $95,000 + Bonus Eligible


Salary Range
$85,000$95,000 USD

Benefits

Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff.  For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan,  paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E-Verify

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.   

Privacy Policy

Here is a link to Morgan & Morgan's privacy policy.

Top Skills

Adobe Suite
Canva Pro
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The Company
HQ: Boston, Massachusetts
4,002 Employees
Year Founded: 1988

What We Do

John Morgan became a lawyer with a simple mission: To fight for the people, and not the powerful. After experiencing firsthand the perils of choosing the wrong lawyer and representation after his brother Tim was paralyzed, he dedicated his life to helping people so that no one should ever have to go through what his family endured.

Tim was just a teenager when he was working as a lifeguard at Disney World when he suffered a spinal injury that left him confined to a wheelchair for the rest of his life. The Morgans made a life altering decision and they hired the wrong lawyer, who was by no means qualified to take on such a large corporation and their army of lawyers. As a result, Tim never got the compensation he deserved.

This experience left John outraged and determined to level the playing field for all people who, like his brother Tim, were injured or mistreated by big and powerful corporations. John decided to become a lawyer, and the rest is history.

Since 1988, Morgan & Morgan has been fighting for the people. Every client who walks through our doors is treated the same way John wished his family would have been treated all those years ago. No one, no matter who they are, or where they’re from, should ever feel powerless when fighting for the justice and compensation they deserve.

With $20 Billion dollars recovered for our clients, offices across 50 states + Washington D.C. and an army of over 1,000 attorneys - we are everywhere for everyone.

All law firms are not the same. There’s only one Morgan & Morgan.

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