Creative Strategist

Posted 22 Days Ago
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Tel Aviv, ISR
In-Office
Junior
Artificial Intelligence • eCommerce • Information Technology • Software
The Role
Own end-to-end creative strategy for DTC brands, including researching markets, developing ad concepts, writing briefs and copy, analyzing ad performance, identifying new creative angles, and collaborating with designers, media buyers, and go-to-market teams. The role requires rapid experimentation across social platforms, direct-response expertise, strong writing, creative team direction, and effective use of AI tools.
Summary Generated by Built In
Description

ZyG is building the first Agentic Operating System for eCom scale. We help product inventors and entrepreneurs turn ideas into real Direct-to-Consumer businesses, tackling the three things that actually kill eCom growth: bad product bets, no real scale infrastructure, and financing that's usually a mess. Our connected system of AI Agents runs on one unified data layer, tests scale-market fit, replaces the fragmented tools, agencies, and manual workflows most brands duct-tape together, and brings the financing needed to actually scale.

The Role

We're hiring a Creative Strategist to join a fast-moving performance creative team testing and building new brands in the market, daily.

This isn't a traditional marketing role.

You'll be the sole creative owner of brands we're testing daily, to decide if a brand's worth scaling into a $100M business. Fast.

You'll ideate and brief paid ads, live and breathe ads all day, and crack a new brand practically every day.

This is a ground floor seat on a startup with real ambition.

If you're the kind of person who wants to point at something and say "I built that," this is your seat.

What you'll do
  • Own the full creative output of your brands, end to end
  • Research, ideate, and write ads and briefs that actually convert
  • Read ad account data and turn performance into new creative angles
  • Stay ahead of what's moving on TikTok, Instagram, and the rest of the feed
  • Work closely with Designers, Media Buyers, and Go-To-Market to bring it all to life
Requirements
  • At least 1 year as a Creative Strategist at a DTC growth company with real results, or as a Copywriter / Strategic Planner at a creative agency
  • Experience directing a creative team: designers, editors, creators, in-house talent
  • Sharp copywriting instincts, real direct response experience, and a pulse on what's actually working in ad accounts right now
  • Native English speaker with excellent writing
  • AI-native: curious, experimental, not afraid of new tools. Claude, ChatGPT, MCP and the rest feel like a natural part of how you work
  • Wants ownership, moves fast, and wants to build something big

Skills Required

  • At least 1 year as a Creative Strategist at a DTC growth company with demonstrable results, or as a Copywriter or Strategic Planner at a creative agency
  • Experience directing designers, editors, creators, and in-house creative talent
  • Strong copywriting instincts and direct-response advertising experience
  • Current understanding of effective advertising approaches and ad account performance
  • Native English speaker with excellent writing skills
  • Experience using AI tools such as Claude, ChatGPT, and MCP
  • Willingness to take ownership, move quickly, and build within a startup environment
Am I A Good Fit?
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The Company
65 Employees
Year Founded: 2025

What We Do

ZyG operates an agentic operating system for e-commerce scale, helping product inventors, entrepreneurs, and brands turn products into successful direct-to-consumer businesses. Its platform uses AI agents, unified data infrastructure, predictive modeling, and financing to assess product-market fit, execute digital growth, replace fragmented tools and workflows, and reduce the financial risk of scaling new brands from validation through customer acquisition and retention.

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