Jobs at ZyG

Manage social media for multiple consumer brands across Instagram, TikTok, YouTube, and Facebook. Create, write, shoot, edit, and publish engaging content; develop platform strategies; identify trends; repurpose existing materials; build communities; and analyze performance to improve content and growth. The role focuses on beauty, wellness, and lifestyle audiences and requires independent creative execution.

Manage strategy and profitable growth across a portfolio of DTC brands. Analyze P&Ls, revenue, margins, CAC, retention, inventory, unit economics, and forecasts; identify commercial constraints; develop pricing, promotions, subscriptions, and growth plans; manage brand-owner partnerships; coordinate acquisition, creative, CRO, retention, merchandising, operations, and finance initiatives; conduct business reviews; and translate insights into platform and workflow improvements.

Lead end-to-end conversion and funnel optimization for D2C brands. Drive CVR, subscription opt-ins, upsell/cross-sell, and balance CVR with LTV/CAC payback. Build repeatable experimentation systems, scale optimization across brands, translate learnings into AI-ready inputs, and partner with Engineering, Data, Creative, and performance teams to own CRO KPIs and report results to leadership.

Lead end-to-end creative for a DTC brand scaling rapidly: ideate, script, and brief high-converting paid ads; analyze ad performance to iterate creative; stay on top of platform trends; and collaborate with editors, creators, and media buyers to execute campaigns.

Design and build the backend infrastructure for agentic AI systems: high-concurrency distributed services, RAG and vector search engines, crawling/scraping sensory pipelines, LLM integration, and establish backend architectural standards and best practices.

Lead selection and scaling of D2C consumer brands: perform due diligence, define brand narrative and GTM, design commercial models, run high-velocity launches, document tests and insights, and collaborate with R&D to improve agentic workflows.

Lead architecture and implementation of an agentic storefront platform: build a configurable React component library, orchestrate AI agents, and develop low-latency Go backend services to power real-time personalization, Shopify integrations, and scalable agentic data infrastructure. Define engineering standards and own end-to-end system design.

Manage day-to-day IT operations including endpoint security, patching, device provisioning, onboarding/offboarding, and support across macOS and Windows. Maintain networking, VPN, Wi‑Fi, and multimedia systems; implement automations and evaluate new technologies. Partner with Engineering, HR, and Operations to ensure secure, reliable, and scalable employee IT experience.

Own and optimize end-to-end lifecycle and CRM programs to increase LTV and reduce churn. Build segmentation, automation workflows, and retention infrastructure. Translate CRM insights into inputs for AI-driven retention systems, analyze KPIs, and collaborate with Product, Data, and Engineering to scale growth.

Design and build agentic workflows, integrate and fine-tune LLMs, implement RAG/vector search pipelines, define evaluation and testing frameworks, and collaborate with backend engineers to deploy low-latency, production-grade AI capabilities.