Creative Strategist

Reposted 12 Days Ago
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Tel Aviv, ISR
Hybrid
Mid level
Cloud • Security
We develop tools and products to combat modern web and cloud-based threats.
The Role
The Creative Performance Strategist will manage Guardio's creative portfolio, producing and analyzing performance-focused ads to drive business growth.
Summary Generated by Built In
Description

Guardio is on a mission to redefine consumer cybersecurity for the modern internet.

We operate at consumer scale, protecting millions of people every day across devices, accounts, and digital touchpoints. In a world where phishing, fraud, and AI-powered scams evolve overnight, Guardio stays ahead of the curve.

We move fast, think deeply, and build with purpose. Our culture is rooted in transparency, feedback, and collaboration along with shared wins, team dinners, company trips, and good times.

We’re a team of 100+ makers, doers, and boundary-breakers. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of online safety, you belong here.

So, what’s the job?

You'll operate inside a highly AI-driven creative workflow, using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams, in a high-volume testing environment where speed, iteration, and decision quality matter more than polished decks.

You will:



  • Own end-to-end ideation for in-house production: angles, concepts, and scripts. Identifying winning directions and translating them into a steady supply of net-new concepts, not just iterations on winners.
  • Write briefs specific enough that a creator, editor, or AI pipeline can execute without rounds of clarification.
  • Read performance dashboards daily - CPA, hook rate, hold rate, CTR, CVR, translating signals into clear calls on what to scale, iterate, or shut down.
  • Keep your AI skillset current, proactively exploring new tools and keeping your workflow aligned with best practice as it evolves.
  • Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization.
  • Spearhead creative-led growth on your assigned channels or efforts, driving the creative concept development needed to scale them.
  • Study the market constantly - competitors, creators, trends, formats, hooks, and emerging ad patterns, and turn what you see into new testing hypotheses.

Sounds great! Am I the right fit?

Well, our guess is you have a good chance of being that person if you check as many of these as possible:

  • 3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up.
  • A creative instinct backed by data fluency - you generate net-new ideas as naturally as you read a dashboard.
  • Comfortable using AI creative tools and proactively exploring new ones. AI is already a core part of your creative workflow.
  • Independent with performance dashboards - you translate media signals into creative decisions without hand-holding.
  • Fluent English, written and verbal.
  • A strong feel for current paid creative across all major performance channels - not just organic social trends.
  • A precise brief-writer - clear and specific enough for a creator, editor, or AI pipeline to execute without rounds of clarification.
  • A plus: cybersecurity, fintech, or other trust-sensitive B2C vertical experience.
  • A plus: hands-on craft experience (editing, design, copywriting, directing) - though the core skill set is creative judgment paired with data fluency.

Skills Required

  • 3+ years in performance creative (direct-response)
  • Comfortable using AI creative tools
  • Strong feel for current paid creative across performance channels
  • Writes clear, specific briefs
  • Fluent English (written and verbal)
Am I A Good Fit?
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The Company
HQ: Tel Aviv-Yafo
144 Employees
Year Founded: 2018

What We Do

We develop tools and products to combat modern web and browser threats. The Guardio extension now protects over 1M+ users from phishing, scams, and malicious extensions. Our team blends deep Cyber Security expertise, product, and marketing to bring Guardio protection to as many individuals and SMBs as possible, all while providing a slick and easy user experience.

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