Creative Marketing Manager (Performance)

Reposted 22 Days Ago
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Tel Aviv, ISR
In-Office
Mid level
Cloud • Security
We develop tools and products to combat modern web and cloud-based threats.
The Role
The Creative Performance Strategist will manage Guardio's creative portfolio, producing and analyzing performance-focused ads to drive business growth.
Summary Generated by Built In
Description

Guardio is on a mission to redefine consumer cybersecurity for the modern internet.



We operate at consumer scale, protecting millions of people every day across devices, accounts, and digital touchpoints. In a world where phishing, fraud, and AI-powered scams evolve overnight, Guardio stays ahead of the curve.

We move fast, think deeply, and build with purpose. Our culture is rooted in transparency, feedback, and collaboration along with shared wins, team dinners, company trips, and good times.

We’re a team of 100+ makers, doers, and boundary-breakers. If you’re ready to tackle meaningful challenges, grow at lightning speed, and help shape the next frontier of online safety, you belong here.

So, what’s the job?



We're hiring a Creative Marketing Manager (Performance) to join Guardio's Performance team. This is a hands-on individual contributor role for someone who treats paid creative as a scientific discipline - generating sharp hypotheses, shipping fast, reading performance signals, and turning insights into winning ads. You’ll work in a high-volume testing environment where speed, iteration, and decision quality matter more than polished presentations.

You’ll operate inside a highly AI-driven creative workflow using emerging tools to generate, test, iterate, and scale paid ads faster than traditional teams.

You will:

  • Own a portion of Guardio’s creative portfolio end-to-end - from identifying winning angles and writing briefs, through hands-on or collaborative production, to performance analysis, testing, and iteration.
  • Create winning video and static ads that drive measurable business growth through scalable media buying and rapid creative optimization.
  • Generate testing hypotheses across hooks, angles, personas, formats, channels, and landing-page pairings; partner with media buyers to ship them and read the results.
  • Read performance dashboards daily - translate CPA, hook rate, hold rate, CTR, CVR, and other media signals into clear decisions about what to scale, iterate on, or shut down.
  • Constantly study the market - competitors, creators, trends, formats, hooks, and emerging ad patterns - and translate those insights into new testing opportunities.

Sounds great! Am I the right fit?



Well, our guess is you have a good chance of being that person if you check as many of these as possible:

  • 3+ years in performance creative (direct-response, not brand) - agency, in-house B2C, or scale-up.
  • Comfortable using AI creative tools and proactively exploring new ones. AI should already be a core part of your creative workflow.
  • Comfortable working directly with performance dashboards and translating media signals into creative decisions independently.
  • Strong feel for current paid creative across all major performance channels - not just organic social trends.
  • Writes clear, specific briefs that a creator, editor, or AI pipeline can execute without rounds of clarification.
  • Fluent English (written and verbal). 
  • Cybersecurity, fintech, or other trust-sensitive B2C vertical experience is an advantage.
  • Hands-on craft experience (editing, design, copywriting, directing) is a plus - but the core skill set is creative judgment paired with data fluency.

Skills Required

  • 3+ years in performance creative (direct-response)
  • Comfortable using AI creative tools
  • Strong feel for current paid creative across performance channels
  • Writes clear, specific briefs
  • Fluent English (written and verbal)
Am I A Good Fit?
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The Company
HQ: Tel Aviv-Yafo
144 Employees
Year Founded: 2018

What We Do

We develop tools and products to combat modern web and browser threats. The Guardio extension now protects over 1M+ users from phishing, scams, and malicious extensions. Our team blends deep Cyber Security expertise, product, and marketing to bring Guardio protection to as many individuals and SMBs as possible, all while providing a slick and easy user experience.

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