Performance Creative Strategist - Germany

At Eucalyptus (EUC), we’re on a mission to make good health last a lifetime. More than one billion people globally live with obesity a leading cause of preventable chronic diseases like diabetes and heart disease.

Through Juniper, our flagship weight-management brand, we combine GLP-1 medication with personalised nutrition, exercise, and ongoing support from a multidisciplinary clinical team. Our approach makes patients 4× more likely to achieve meaningful weight loss and we’re just getting started.

Our goal: to support 1 million patients globally by 2028 and build Germany’s most impactful digital healthcare service.

As a Performance Creative Strategist (f/m/d) , you’ll own creative strategy as a performance growth lever, with a strong focus on Meta and paid social. Your job is to turn audience insight and performance data into scalable, repeatable creative systems that drive measurable growth.

• Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok & YouTube in scope).
• Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.
• Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.
• Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.
• Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance — not just aesthetics.
• Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.
• Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.

You’re a performance-minded creative strategist who thrives at the intersection of paid social, customer insight, and creative execution.

• 4–5+ years of experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta / paid social.
• Proven ability to write exceptional creative briefs that designers and copywriters can execute against — and that consistently unlock winning ads.
• German fluency (C1+), strong understanding of German customer behaviour and cultural nuance, with experience in creating or localising campaigns for German-speaking audiences.
• Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.
• Comfortable working with UGC creators and performance-led content, from briefing and iteration to reviewing results.
• Highly collaborative, pragmatic, and comfortable with ambiguity — you enjoy fast-moving environments where priorities shift based on performance.
• Experienced in systematic creative testing — building frameworks, message hierarchies, and structured experiments rather than one-off ideas.
• Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection.

• Make a real impact help thousands of patients improve their health and quality of life
• Autonomy and ownership manage multi-million-euro budgets and shape performance strategy end-to-end
• Be part of a high-performing, mission-driven team building Germany’s leading digital healthcare brand
• Enjoy flexible hybrid working, with a focus on impact, not presenteeism
• Your own stake in the business through our employee options program

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we celebrate the unique qualities each person brings to our team. We are committed to creating an inclusive environment where everyone feels they belong.

If you require any reasonable adjustments during the interview process, please let us know we are happy to support you.