Creative Services Traffic Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
100K-142K Annually
Senior level
Healthtech
The Role
Leads the Creative Services traffic team and manages the full lifecycle of marketing projects, including intake, scoping, scheduling, resource allocation, proofing, stakeholder approvals, reporting, and delivery. Oversees Workfront dashboards, process mapping, workflow optimization, cross-functional alignment, rush-request tradeoffs, and freelancer resourcing. Mentors team members, manages performance, and ensures high-quality, timely execution of creative deliverables in a regulated environment.
Summary Generated by Built In

Government Employees Health Association, Inc. (G.E.H.A) is a nonprofit member association that provides health and dental benefits that millions of federal employees and retirees, military retirees and their families have counted on since 1937. Offering one of the largest health and dental benefit provider networks available to federal employees in the United States, G.E.H.A empowers health and wellness by meeting its members where they are, when they need care.


G.E.H.A has one mission: To empower federal workers to be healthy and well.

The Manager - Traffic leads and manages the Traffic Coordinators , overseeing the full lifecycle of marketing projects requested of the Creative Services team. This role works closely with Traffic Coordinators, Growth Strategy Managers, Member Communication Managers, members of the Creative Services team and the Creative Director to ensure projects are executed consistently, on time, and at a high standard. The Traffic Manager is responsible for resource allocation pipeline, project management, process optimization, maintains project alignment across stakeholders and provides timely reporting – including development of Workfront dashboards to support Growth, Member Communications, Clinical and Shared Services workflow. The ideal candidate demonstrates strong leadership with expert-level technical acumen, is accountable and has mastery of team workflow, has exceptional organizational skills, and excels at mapping processes, and a background in working with creative teams.

SKILLS

Duties and Responsibilities:

  • Leads, mentors, and manages team, providing guidance, support, and professional development for traffic, quality, and other creative operations functions.
  • Oversees intake, scoping, scheduling, and delivery of all marketing projects for the Creative Services team. Collaborates with Growth Strategy Managers, Member Communication Managers, and Creative Services team members to clarify project objectives, requirements, and timelines.
  • Provides expert-level technical acumen/mastery of Creative Services workflow and has accountability of process mapping and reporting across multiple workstreams.
  • Assigns project personnel and allocates resources, balancing workload, and skill alignment across the team.
  • Ensures proofing review cycles are executed accurately and efficiently, facilitating stakeholder approvals.
  • Develops and maintains reports and dashboards to provide visibility into project and campaign status, team workload, operational performance and works to solution new dashboards as needed; reporting across multiple workstreams.
  • Identifies process improvement opportunities and implements best practices to optimize workflow and project outcomes.
  • Leads cross-functional Traffic meetings with requesters of work to ensure Creative Services projects remain on track, facilitating communication and alignment throughout the project lifecycle.
  • Protect the team from burnout by managing rush requests and negotiating tradeoffs.
  • Supports consistent and high-quality execution of all marketing deliverables, maintaining accountability for timely and accurate delivery.
  • Source and onboard freelancers with creative leadership and procurement where needed and manage resourcing schedule of freelancers, their deliverables, and deadlines to integrate with internal workflows.

Knowledge, Skills, and Abilities:

  • Bachelor’s degree in advertising, Communications, Marketing, or a related field.
  • 5+ years of experience working with creative teams; partnering with designers and copywriters to generate high‑volume work in a regulated environment.
  • 3+ years of experience with proven leadership , accountability and people management skills, with experience steering teams in a creative or marketing environment.
  • Strong organizational abilities, mastery of workflow with the capacity to manage multiple projects, deadlines, and details simultaneously.
  • Excellent communication skills, fostering collaboration and alignment across diverse teams and stakeholders.
  • Demonstrated problem-solving and process mapping skills with a positive, solution-focused attitude.
  • Ability to take ownership of projects and drive accountability for results.
  • Expert-level/super user and consultant of project management systems/platforms, like Workfront
  • Healthcare experience preferred

Work-at-home requirements

  • Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.

  • A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.

  • Latency (ping) response time lower than 80 ms

  • Hotspots, satellite and wireless internet service is NOT allowed for this role.

  • A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

  • Competitive pay/salary ranges

  • Incentive plan

  • Health/Vision/Dental benefits effective day one

  • 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   

  • Robust employee well-being program

  • Paid Time Off

  • Personal Community Enrichment Time

  • Company-provided Basic Life and AD&D

  • Company-provided Short-Term & Long-Term Disability

  • Tuition Assistance Program

While this is a remote opportunity, at this time G.E.H.A does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.

Please note that the salary information is a general guideline only.  G.E.H.A considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The target hiring range for this position is $100,430 - $127,050 USD. At G.E.H.A, the current maximum salary for this role is $141,570 USD. While initial compensation may vary based on experience and qualifications, there is a path to work toward this top rate through performance and continued growth within the organization.

G.E.H.A is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. G.E.H.A will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees.

G.E.H.A is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles. 

Skills Required

  • Bachelor's degree in advertising, Communications, Marketing, or a related field
  • 5+ years of experience working with creative teams, including partnering with designers and copywriters in a regulated environment
  • 3+ years of proven leadership, accountability, and people management experience in a creative or marketing environment
  • Strong organizational abilities and the capacity to manage multiple projects, deadlines, and details simultaneously
  • Excellent communication skills and ability to foster collaboration across diverse teams and stakeholders
  • Demonstrated problem-solving and process mapping skills
  • Ability to take ownership of projects and drive accountability for results
  • Expert-level proficiency with project management systems or platforms such as Workfront
  • Healthcare experience
  • Non-cellular high-speed home internet with minimum speeds of 30 Mbps download and 5 Mbps upload
  • Dedicated home-office space capable of protecting member PHI and HIPAA information
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The Company
HQ: Leeꞌs Summit, Missouri
1,264 Employees

What We Do

GEHA is one of the largest benefits providers offering medical and dental plans for federal employees, retirees and their dependents. Our dental plans are also offered to military retirees. With a variety of supplemental benefits programs, members can look to GEHA as a not-for-profit partner who cares about their health and wellness. GEHA is honored to be included on the Forbes 2023 Best Midsize Employers list! This ranking is meaningful because it is determined by GEHA employees. It represents the positive culture we have established which in turn impacts the experience of our members and communities we serve. View the full list here: https://www.forbes.com/lists/best-midsize-employers Social Media Participation Guidelines: www.geha.com/social

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