Creative Product Marketing Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

We are currently seeking a talented Creative Product Marketing Lead. This role will help deliver product concepts and creative assets that drive the rollout of the Automation and AI strategy for Enterprise Risk & Compliance (ERC). Key components of the role will be to bring the right combination of industry experience/insights and expertise to define the creative direction and the art of the possible for ERC, to help achieve target business outcomes on product usage and adoption. The individual will work closely with business and technical architects/experts to develop and execute product collateral, positioning and communication strategies for Automation and AI products within ERC.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in on of  the following locations: San Antonio, TX, Charlotte, NC, and Plano, TX. Relocation assistance is available for this position.

What you'll do:  

• Leads the development and implementation of the creative and marketing communication strategy, campaign ideas, marketing communication plans and the development, creation, and optimization of the campaign assets for products they support.
• Advance knowledge of business drivers, relevant consumer, customer, and channel trends and insights to lead the marketing communications strategy of each product.
• Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
• Explores innovative ways to continuously build product presence through best-in-class creative assets; recommends new trends and positioning opportunities to drive marketing efficiency.
• Advocates for the future strategy and growth plans for all products in the purview.
• Participates or may lead the agile marketing process.
• Leads the process and timeline for delivering integrated marketing plans from business review through activation and optimization. Deep understanding of the Integrated Marketing Communications Plan (IMCP); leads the development of the activation (creative) briefs. Provides input into the development of the Brand Strategic Positioning.
• Knowledge in product related regulations, and risk and compliance requirements.
• Keeps USAA brand and our mission to serve the military community at the forefront of our creative marketing assets.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor of Arts, Bachelor of Business Administration or 4 additional years of related experience beyond the minimum required may be substituted in lieu of a degree.
• 8 years of relevant work experience, including hands-on experience in developing and managing creatives.
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to develop a creative product strategy - ability to develop a look-and-feel for fin serv products.
• Ability to create test-and-learn agenda, analyze and interpret test data and create new hypotheses through customer and competitor insights.
• Extensive experience in Product Marketing, including understanding of specific laws and rules that govern consumer products.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Strong analytical skills with the ability to analyze and evaluate information.
• Ability to exercise sound judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• 6+ years proven experience in developing breakthrough product positioning and go-to-market strategies that drive successful product launch/adoption in fast growth environments.
• Relevant experience and ability to simplify and translate complex technology and analytics concepts/capabilities into compelling marketing content.
• Demonstrated experience in developing creative product collateral, concepts and assets for Automation and AI products
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $103,450-$197,730.

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.