Design Lead

Posted 10 Days Ago
Be an Early Applicant
Rawalpindi, Rawalpindi District, Punjab
In-Office
Mid level
HR Tech • Marketing Tech • Software
The Role
Lead creative vision and UI/UX for digital and social channels, oversee design and video production, integrate AI tools, and manage a creative team to deliver campaign and branding work aligned with performance marketing goals.
Summary Generated by Built In
Creative Strategy & Direction
  • Develop and own the overall creative vision aligned with brand positioning
  • Ensure consistency in visual identity across all digital and social platforms
  • Lead concept development for campaigns, product launches, and brand initiatives
  • Translate business objectives into compelling visual narratives
UI/UX Leadership
  • Oversee website and landing page UI/UX design
  • Improve user journeys to enhance engagement and conversion
  • Work closely with development teams to ensure design feasibility and functionality
  • Conduct usability reviews and optimise digital interfaces
Design & Multimedia Execution
  • Guide graphic design execution for digital campaigns, branding assets, and marketing materials
  • Supervise video editing and production for ads, reels, promotional content, and brand storytelling
  • Ensure creative output aligns with performance marketing goals
Social & Meta Branding
  • Lead branding consistency across Meta platforms (Facebook, Instagram) and other social channels
  • Design high-converting ad creatives aligned with performance marketing strategies
  • Maintain platform-specific design standards and trends
AI Integration & Innovation
  • Explore and implement AI tools for design, video editing, content enhancement, and workflow automation
  • Stay updated with emerging creative technologies
  • Introduce innovation in creative processes to improve speed, quality, and scalability
Team Leadership & Management
  • Manage and mentor designers, video editors, and creative team members
  • Set performance benchmarks and ensure timely project delivery
  • Coordinate with marketing, content, and strategy teams
  • Foster a culture of creativity, accountability, and continuous learning

Requirements

Minimum 4+ years of experience in creative design roles

Strong hands-on experience in:

  • UI/UX design
  • Graphic design
  • Video editing
  • Social media branding
  • Proven ability to lead and manage creative teams
  • Experience integrating AI tools into creative workflows
  • Strong portfolio demonstrating multi-format creative work
  • Excellent communication and presentation skills

Benefits
  • Competitive salary + performance-based bonuses
  • Paid annual and sick leave
  • 5-day work week (weekends off)
  • Professional development opportunities
  • Collaborative, growth-focused work environment

Top Skills

Ai Tools
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The Company
HQ: Doncaster
43 Employees
Year Founded: 2022

What We Do

Trickle Up is a Digital marketing and HR service provider for businesses across the UK. With operations based in Pakistan, our team has a pool of highly talented individuals, coming from diverse fields and specialties, capable of providing your business with tailored solutions designed to meet your unique needs.

With Trickle Up as your digital partner, you can cut down on hiring costs, optimise workflow, boost efficiency and overall upscale your business without having to worry about the complexities of managing in-house teams.

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What makes Trickle Up truly stand out is our commitment to making your vision a reality. With a wealth of expertise from our diverse team, we prioritise efficiency, transparency and innovation.

Our approach is client-driven and result-centric, ensuring your business stays ahead in the competitive landscape.

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