Creative Lead

Posted 7 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
75K-90K Annually
Senior level
AdTech
The Role
Develops creative concepts for creator and social campaigns, translates ideas into creator briefs, supports pitches and new business, reviews creator shortlists, builds moodboards and visual materials, researches trends, and contributes to content reviews. The role partners closely with Strategy and requires strong conceptual thinking, writing, design sensibility, creator-culture fluency, and agency or social creative experience.
Summary Generated by Built In

Job Title: Creative Lead

Location: New York, NY (Hybrid 3 days a week)

Start Date: As soon as possible

 

Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.
We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.
With hubs in London, Berlin, New York, and Los Angeles, our reach is global.

 Learn more: https://www.whalar.com/

About the role:

The Creative Lead sits at the center of the day-to-day creative work in Whalar Agency's Creative team. You'll be in the room contributing ideas, shaping concepts, and taking real creative ownership across campaigns, from first spark to Creator brief. You bring a strong point of view, deep fluency in the internet and Creator culture, and a clear sense of what great creative looks like. Everything you do is in service of one standard: creative excellence.

Here’s what you’ll do day-to-day:
  • Write and develop concepts, from initial ideas through to executional ways in
  • Translate approved concepts into Creator briefs that are clear, inspiring, and ready to go
  • Contribute to new business brainstorms and pitch development
  • Review Creator shortlists through a creative lens
  • Build moodboards, source photography and visual references, and set the aesthetic direction for concepts
  • Craft pitch decks and creative materials that look as good as the ideas inside them
  • Conduct trend research and surface reactive opportunities for clients
  • Support preliminary concept and content reviews
  • Partner with the Strategy team to stay close to the Creator and social ecosystem
Here’s what we’re looking for:
  • 5–7 years of experience in a creative role at an agency, social, or Creator-focused environment (this role is equivalent to a Manager-level position)
  • A portfolio that shows strong conceptual thinking and a sharp aesthetic eye
  • Fluency in Creator culture, social platforms, and what's actually happening online
  • Strong writing skills
  • Design sensibility and comfort building decks and visual materials that reflect a high creative standard
  • A collaborative approach to working across teams
  • Ambition to grow into more senior creative leadership

The salary range for this role is $75,000 - $95,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

  • Medical, Dental, Vision
  • 25 days of PTO + Sick days + Winter break
  • Monthly phone/internet reimbursement
  • Professional development stipend
  • New joiner's Home office allowance 
  • Up to 16 weeks of paid parental leave
  • Volunteer days
  • Identity theft protection & Legal assistance
  • Company Paid Life & Disability Insurance
  • Voluntary Life Insurance Policy
  • Voluntary Hospital and Critical Illness Insurance
  • Voluntary Pet insurance
  • Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

Skills Required

  • 5-7 years of experience in a creative role at an agency, social, or creator-focused environment
  • Portfolio demonstrating strong conceptual thinking and a sharp aesthetic eye
  • Fluency in creator culture and social platforms
  • Strong writing skills
  • Design sensibility and comfort building decks and visual materials
  • Collaborative approach to working across teams
  • Ambition to grow into more senior creative leadership

Whalar Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Whalar and has not been reviewed or approved by Whalar.

  • Leave & Time Off Breadth — PTO and time-off practices are characterized as generous, including about 25 days of vacation, separate sick days, and an office closure between Christmas and New Year’s. Perks such as half-day Fridays, birthday PTO, paid volunteer days, and work-from-abroad options further enhance rest and flexibility.
  • Parental & Family Support — Family policies are described as robust, with paid parental leave up to 16 weeks/four months and added offerings like fertility support. Family medical leave and broader family-focused benefits are also highlighted.
  • Flexible Benefits — A remote-first setup is paired with home-office stipends and monthly internet/phone reimbursements, along with flexible schedules and, in some cases, a 4-day work model. Hybrid work and professional development stipends further broaden the package.

Whalar Insights

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The Company
HQ: New York, NY
264 Employees
Year Founded: 2016

What We Do

Whalar is an award-winning global creator commerce company that works closely with today’s biggest brands, creators, and the world’s leading social platforms to source ideas and content directly from the communities they most want to reach and engage. Whalar creates must-see content at scale that inspires people to take action. Whalar is differentiated by its unique capabilities, including proprietary technology, brand partnership expertise, brilliant creator talent management, and dedicated Web3 innovation practice. Whalar includes over 200 diverse storytellers, creatives, data, and technology specialists across North America, Europe, APAC, and MENA. We power the creator economy. We are Whalar. Twitter: @Whalar Instagram: https://www.instagram.com/whalar/ TikTok: - https://www.tiktok.com/@whalar - https://www.tiktok.com/@cribaroundthecorner - https://www.tiktok.com/@familiafuego Facebook: https://www.facebook.com/whalar YouTube: https://www.youtube.com/c/Whalar Everything Is Better with Creators Podcast: https://linktr.ee/EverythingIsBetterWithCreators.

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