Creative Lead

Posted 15 Days Ago
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Kyiv, Kiev, UKR
In-Office
Junior
AdTech • Digital Media • Marketing Tech • Software
The Role
Develop and test performance ad creatives across Meta, TikTok, Google, and other paid channels. Create static, video, UGC, and product-demo content tailored to audiences and offers. Analyze CTR, CPI, CAC, conversion, and retention metrics, run creative A/B tests, monitor competitors and trends, and collaborate with designers, copywriters, and media buyers to improve user acquisition.
Summary Generated by Built In

SBC Performance drives scalable growth for brands ready to expand globally.

Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.
We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.

           Responsibilities:

  • Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
  • Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
  • Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
  • Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
  • Run A/B tests on creatives, draw conclusions, and iterate
  • Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
  • Collaborate with the design team, copywriters, and media buyers.

    Requirements:
  • 4–5+ years of experience as a creative or performance markete
  • 2+ years of experience in a Creative Lead role
  • Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
  • Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
  • Ability to work with data: draw conclusions from metrics, not just make things look good
  • Basic skills in Figma/Canva or the ability to brief designers effectively
  • English at Intermediate level or above (we work with international markets).
    Nice to Have
  • Experience in EdTech / AI products / mobile subscription apps
  • Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
  • Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).

           What We Offer

  • Hybrid job in Prague/Warsaw or remote
  • Competitive compensation
  • Flexible working hours: we start our operation day between 9:00 — 11:00 CET
  • All necessary equipment
  • Paid vacation and sick leaves
  • Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
  • Company events and multiple internal activities
  • Open feedback and transparent direct communication.

Skills Required

  • 1.5–2+ years of experience as a creative or performance marketer
  • Understanding of user acquisition unit economics, including CPI, CAC, LTV, and ROAS
  • Hands-on experience creating creatives for Meta, TikTok, and Google Ads, with examples to show
  • Ability to analyze performance data and draw conclusions from metrics
  • Basic Figma or Canva skills, or ability to effectively brief designers
  • English proficiency at Intermediate level or above
  • Experience in EdTech, AI products, or mobile subscription apps
  • Experience creating product-demo content, including screen recordings or UGC reviews
  • Experience working with products featuring high-frequency usage cycles, gamification, or streaks
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The Company
HQ: Prague
18 Employees
Year Founded: 2023

What We Do

SBC Performance is a leading digital ad agency partnered with giants like TikTok, Google, Meta, Pinterest, and Snapchat, propelling your brand's digital presence to the next level. We specialize in a range of services designed to enhance your marketing strategy: - Advertising Accounts: Get access to premium advertising accounts on platforms like Meta, TikTok, and Google. - Creative Support: From UGC content to motion design and creative adaptation, our team crafts engaging visuals and videos that captivate audiences. - Audit Services: Comprehensive audits of your ad activities to identify opportunities and optimize performance. - Performance Support: Regular consultations and optimization tips to keep your campaigns running at peak efficiency. - Campaign Management: Full-service management of ad campaigns across major platforms, ensuring effective and targeted reach. - Search Arbitrage Infrastructure: Access to providers, offers, and best practices for maximizing returns through search arbitrage. Our expertise in digital advertising has helped clients achieve a 150% boost in engagement and a 200% increase in ROI. With SBC Performance, your brand will not only stand out—it will soar. https://sbc-performance.com/

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