We are looking for a Creative Marketing Lead to become the very first creative lead on our web-based social networking product and build the function from the ground up: processes, testing methodology, and a team of your own. This isn't about crafting a 3-second Gen-Z hook for TikTok,it's about earning emotional trust with a mature audience on Tier-1 markets with an exceptionally long customer lifetime, a fundamentally different creative challenge than most of the market faces. Our web2web, credit-based monetization model runs on different funnels, different logic, and different insights than the mobile-subscription products most competitors build, and your work will plug directly into a UA team already managing $300K+ per month with a clear path to $1M+, so every hypothesis gets tested against real volume, fast. You'll make decisions without red tape, own the creative direction end-to-end, and build a team of 6 creative marketers and designers over the next 3–6 months in a place where 70% of our heads and leads have grown from within
About our product: We have created an international web platform that's genuinely changing how people connect in Tier-1 markets: 1 million users across the USA, Canada, and UK trust us for meaningful relationships that go beyond surface-level matching! Since 2020, we have been the platform for people seeking real connections. Our users enjoy 24/7 communication, seamless content sharing, and a completely ad-free experience. We have found our sweet spot in performance and intuitive design that keeps people engaged and actually connecting with each other. So, you will be part of an ambitious journey toward our clear goal: becoming one of the Top-5 international social networking platforms globally. We are already succeeding in our current markets, and now we are ready to bring that same thoughtful approach to worldwide scale.
In this role, you will
Own the end-to-end creative strategy across paid channels, starting with Meta and expanding into Snapchat, TikTok, and Google, in close partnership with the UA team
Run the full creative cycle: research, insight, hypothesis, brief, production, launch, analysis, and iteration
Generate original creative concepts, narratives, angles, and messaging tailored to different audience segments, not just hooks
Build and evolve a creative testing methodology, from hypothesis design to clean test execution and pattern recognition
Hire, lead, and grow a team of 6 creative marketers and designers, setting quality standards and giving hands-on feedback
Track competitors and trends through Meta Ad Library, TikTok Creative Center, and Google Ads Transparency Center, turning observations into prioritized creative bets
Embed AI tools into the creative production pipeline to increase testing speed and volume
It's all about you
- 3+ years in creative marketing, performance creative, or creative strategy, including 1+ year leading or mentoring a creative team
- Strong performance background and a direct-response mindset – you know why a creative works, not just that it does
- Hands-on experience scaling creatives for Meta as a primary channel, plus practical experience with Snapchat or TikTok Ads
- Fluency in creative metrics (hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, ROAS) as everyday decision-making tools, and a clear view of how creative connects to registration, first purchase, revenue, and LTV
- A track record of concepts you personally scaled, backed by real numbers
- Daily, practical use of AI tools for creative generation and research (Midjourney, Runway, Kling, Pika, HeyGen, Krea, or similar), with your own workflows or prompts you can walk us through
- Upper-Intermediate English (B2+)
Would be a plus
- Experience in social discovery or social networking niches, and familiarity with credit-based or transactional monetization models
- Background in User Acquisition or video production (shooting, editing, directing)
- Experience hiring creative marketers or designers and building AI-driven production pipelines or automations (n8n, Make)
What we offer
20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
100% medical insurance coverage
Sports and equipment reimbursement
Team building events, corporate gifts, and stylish merch
Financial and legal support
Maternity Recovery Support Allowance
Position retention and support for those who join the Armed Forces of Ukraine
Participation in social initiatives supporting Ukraine
Work from our Kyiv hub or remotely with a flexible schedule
Modern equipment or depreciation of your own tools
Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
Performance-oriented reviews and Individual Development Plans (IDPs)
Reimbursement for professional courses and English classes
Corporate library, book club, and knowledge-sharing events
AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster
Care and support:
Comfortable working environment:
Investment in your future:
Hiring process
- Intro call
- Technical interview
- Test Task/Workshop
- Bar-raising interview
- Reference check
- Offer
Skills Required
- 3+ years of experience in creative marketing, performance creative, or creative strategy
- At least 1 year leading or mentoring a creative team
- Strong performance marketing background and direct-response mindset
- Hands-on experience scaling creatives for Meta as a primary channel
- Practical experience with Snapchat Ads or TikTok Ads
- Fluency in creative metrics including hook rate, hold rate, thumbstop rate, creative win rate, CTR, CPA, and ROAS
- Understanding of how creative impacts registration, first purchase, revenue, and LTV
- Track record of personally scaling creative concepts backed by measurable results
- Daily practical use of AI tools for creative generation and research
- Upper-Intermediate English proficiency at B2 or higher
- Experience in social discovery or social networking niches
- Familiarity with credit-based or transactional monetization models
- User Acquisition or video production experience
- Experience hiring creative marketers or designers
- Experience building AI-driven production pipelines or automations using n8n or Make
What We Do
United Tech is a Ukrainian product IT company that develops its own mobile and web products in the social networking niche. Our brands are growing rapidly and attracting leading positions in their categories, influencing modern approaches to development and ambitious goals of our teams. For almost 5 years, United Tech team has been creating applications that are used by millions of users around the world. Our products’ primary market is Tier-1 region, including but not limited to USA, UK, Canada and leading European countries. Niches that cover our expertise: - social networking; - big data & analytics; - performance marketing; - payment solutions; - mobile apps.
