At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
The Creative Lead/Copywriter is a copywriter responsible for producing highly compelling and persuasive customer-facing communications. In this role, you’ll own the creative strategy and work with the Lead Designer on the execution of industry-leading print and digital materials (including direct mail, email, SMS and landing pages) designed to help drive better health outcomes for over 25 million Aetna members.
This role is an integral member of the NYC-based Behavior Change Pods — an agile, cross-functional marketing team made up of creative, strategy, operations and technology roles. In addition to delivering behavior change campaigns to Aetna members, the Behavior Change Pods also serve as a test & learn innovation group inside CVS Health’s marketing organization.
On the Behavior Change Pods, Creative Lead/Copywriters are instrumental in how we translate marketing strategy and business objectives into member-centric materials. You’ll write copy for highly targeted behavior change campaigns that support our members’ health care journeys. You’ll also be responsible for presenting your work to internal partners and business owners, outlining creative decision making and facilitating feedback discussions.
To be successful in this role, you’ll need a strong strategic approach to creative development with the ability to create content tailor made for specific audiences. Collaboration is key as you’ll be working very closely with a Lead Designer, marketing strategists, operations leads and email/web developers in a fast-paced environment. And attention to detail is essential to ensure high-quality and error-free campaigns, particularly with constantly evolving needs.
This role is a hybrid role based out of our NYC office (generally 2 days a week onsite).
Applicants must provide a digital portfolio (either website or PDF) with samples of their past work.
Required Qualifications
- 5+ years of experience in leading the development of direct-to-consumer marketing campaigns that leverage direct mail, e-mail, SMS and landing pages
- Experience with both print and digital production workflows and best practices
- Strong communication and presentation skills
- A keen eye for detail
Preferred Qualifications
- Experience using Adobe Acrobat, Figma, and AI tools (Writer, Copilot)
- Experience working in an agile environment
- Experience working with marketing personas
- Experience in healthcare marketing
- Strong expertise in digital channels
Education
- Bachelor’s degree
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$72,360.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 01/05/2026Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Top Skills
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
