Creative Lead - Brand

Posted 13 Hours Ago
Be an Early Applicant
Richmond, CA, USA
In-Office
Entry level
eCommerce • Retail
The Role
Lead the development and evolution of MECCA’s brand expression across identity, campaigns, experiences, and creative systems. Generate distinctive concepts from strategy and cultural insight, establish creative direction, and guide Design, Art Direction, Content, and Experience teams. Collaborate with senior stakeholders across marketing, retail, digital, and visual merchandising while ensuring creative work remains distinctive, commercially relevant, and customer-focused.
Summary Generated by Built In

We’re looking for an exceptional Creative Lead - Brand to join our Creative Direction team and help define how MECCA looks, feels and shows up in the world. 

This is a senior creative role for someone who lives at the intersection of brand, design and big ideas. You’ll help shape and evolve the MECCA brand across everything from major campaigns and experiences to brand identity, creative systems and new expressions of MECCA. 

Working closely with our Head of Creative Direction and alongside our Creative Leads, you’ll turn strategy and cultural insight into distinctive creative ideas, building brand worlds that are unmistakably MECCA. 

The Role You Could Play: 

As our Creative Lead - Brand, you’ll be hands-on in the thinking: originating ideas, establishing creative direction and giving our specialist teams a strong creative vision to bring to life. 

  • Help define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and emerging brand moments.  

  • Develop distinctive brand worlds, creative systems and visual languages that strengthen how MECCA is recognised and remembered.  

  • Partner with Creative Leads and Creative Strategy to turn strategy, cultural insight and business opportunities into compelling creative concepts.  

  • Set clear creative direction across Design, Art Direction, Content and Experience, taking ideas from an initial thought through to a fully realised creative world.  

  • Collaborate across Design, Art Direction, Content, VM, Digital, Retail and Marketing, providing creative feedback and championing ambitious thinking with senior stakeholders.  

What You Will Bring: 

You’re a senior creative with exceptional visual judgement, a deep understanding of brands and the ability to move seamlessly between the big idea and the smallest brand detail. 

  • A strong foundation in brand and design, with experience extending into concept development, creative ideation and/or design direction.  

  • A portfolio showcasing exceptional brand thinking and visual craft, alongside campaign-level ideas and creative concepts.  

  • Experience creating or evolving brand identities, visual worlds and creative systems across multiple channels and expressions.  

  • Deep knowledge of brand identity, design systems, typography, image-making and art direction, with the ability to translate strategy and cultural insight into simple, distinctive ideas.  

  • A collaborative, curious and influential approach - comfortable navigating ambiguity, bringing others along with a creative vision and balancing creative ambition with commercial and customer relevance.  

You might currently be a Design Director, Associate Creative Director, Creative Director, Senior Designer or Senior Art Director within a leading agency, studio or ambitious brand. More important than the title is your ability to create ideas people remember, recognise and want to engage with. 

Your Life At MECCA 

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! 

Some of our other team member benefits include: 

  • Professional development programs and first-class digitised learning offering  

  • Health and well-being initiatives  

  • Reward and recognition programs  

  • Access to bonus and incentive programs  

  • Access to quarterly product allowance  

  • Generous discount to spoil yourself and your immediate family, as well as a generous product allowance, subject to company policy  

There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way. 

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit the MECCA Careers page. 

Skills Required

  • Strong foundation in brand and design
  • Experience in concept development, creative ideation, and/or design direction
  • Portfolio demonstrating exceptional brand thinking and visual craft
  • Portfolio demonstrating campaign-level ideas and creative concepts
  • Experience creating or evolving brand identities, visual worlds, and creative systems across multiple channels
  • Deep knowledge of brand identity, design systems, typography, image-making, and art direction
  • Ability to translate strategy and cultural insight into distinctive creative ideas
  • Collaborative, curious, and influential approach
  • Ability to navigate ambiguity and bring stakeholders along with a creative vision
  • Ability to balance creative ambition with commercial and customer relevance
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The Company
HQ: Richmond, Victoria
3,772 Employees
Year Founded: 1997

What We Do

Since our very first day in 1997, our purpose has been to enable our customers to feel and look their best by offering them the world’s best line-up of beauty and skin-care brands (+ more), coupled with exceptional service. Fast forward to today, and we have over 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or our Distribution Centre (DC), you will be an integral part of the MECCA family. Our Retail Store teams are known for their energy, passion and expertise; bringing MECCA to life and helping us deliver on our purpose across four unique concepts – MECCA Cosmetica, MECCA Maxima, MECCA and our online stores (mecca.com.au and meccabeauty.co.nz). Working in our Support Centre will give you the opportunity to be part of high-impact, cross-functional projects, where you will get to immerse yourself in cutting-edge technologies and market-leading innovations. Not only do we work with over 150 of the best global beauty brands, we also develop, produce and distribute MECCA’s very own signature line of products. From supply chain to digital design, from software development to strategy, and everything in between, we are looking for diverse people from all backgrounds to continually challenge our way of thinking. Last but certainly not least, our rapidly expanding DC teams are the backbone of our operations and are key to the delivery of a seamless customer experience through online fulfillment and ensuring our stores have the right products at the right time.

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