Creative Director

Responsibilities

1) Build a scalable creative engine
• Build and lead a creative communications team that can concept, produce, and ship at speed using traditional approaches and new AI tools & methods.
• Create repeatable systems for ideation, production, editing, distributio,n and iteration
• Establish a sustainable creative rhythm (without relying on hero efforts)
• Set the creative standard across content, campaigns, and brand moments
• Be able to generate content
2) Scale high-velocity video content
• Own a social-first strategy designed to grow organic channels globally
• Develop scalable video series that balance entertainment, insight, and product
• Drive a high volume of platform-native content across TikTok, Reels, Shorts, LinkedIn and YouTube
• Build a “content machine” that turns one insight into dozens of executions and then scales using data.
3) Create high-impact creative advertising that shifts perception
• Lead big, bold campaign thinking that complements always-on content
• Create advertising that feels like culture, not corporate B2B
• Develop creative platforms, brand narratives, and distinctive campaign ideas
• Ensure paid work is memorable, differentiated, and commercially effective
4) Partner with media teams to make ideas perform
• Work closely with our media and performance marketing team to shape briefs, formats, testing plans and rollouts
• Build creative systems that scale in paid: modular assets, templates, cutdowns, variations, rapid iteration
• Use performance signals to refine the creative without watering down the idea
• Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels
• Leverage media partners to help bring ideas to life
5) Lead creative across brand moments & experiences
• Manage design and content teams supporting campaigns, product storytelling and growth initiatives
• Oversee creative for webinars, events, stunts and partnerships from concept through delivery
• Turn product releases and customer pain points into creative stories people actually care about

What success looks like:

• Organic channels grow meaningfully through repeatable, scalable series
• We’re shipping high-quality content at speed, week after week
• Paid creative performance improves through structured testing and iteration
• At least one major campaign lands that shifts category perception and earns attention
• Creative production becomes a scalable engine (not a bottleneck)
• The brand becomes known for doing things differently

Skills & Experience

Proven ability to build scalable creative systems
• You’ve built and led creative teams in-house and/or in a high-output creative environment
• You know how to scale ideas into repeatable formats and campaigns
• You have great instincts for matching production investment to impact. You can create work that performs on minimal budget, and know when a bigger production is worth it
Video-first, always
• You think in hooks, pacing, story, cutdowns and series formats
• You understand what works natively across TikTok/Reels/Shorts/LinkedIn
• You can make product compelling on camera without being cringe or cliche
Big campaign thinking & high velocity execution
• You can lead high-impact advertising while also scaling always-on content
• You’re comfortable moving between “big idea” and “ship it today”
• You’re obsessed with creative that actually breaks through
Collaborative operator with high taste
• You’re confident leading teams and setting standards
• You’re clear in feedback, fast in decision-making, and strong in craft
• You know how to work cross-functionally without slowing things down
• You can build a creative culture that’s ambitious, accountable and fun
You want to do new and cutting edge work
• You’re not interested in recycling safe B2B playbooks and operate from first principles
• You want to make work that people share, talk about, and remember
• You push for originality, boldness and edge (with taste)