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We're on a mission to improve the world of work, one shift at a time for 80% of the world’s workforce
The Role
Deputy is a global SaaS remote-first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved Unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers. These are the dedicated employees who keep our world running – from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Despite their vital role in society, most workplace technology has focused on those workers who sit behind a desk, but at Deputy, we transform the frontline. When businesses use Deputy, their workplaces thrive – the business is more profitable, compliant, and productive, while the workers are more engaged and happier at work.
We're becoming an AI-native company, a commitment that means you'll be empowered (and expected) to use AI tools and thinking in your day-to-day work. You'll have the training, support, and freedom to use AI responsibly and creatively to spark ideas, solve problems faster, and unlock new ways of working.
If you’re passionate about creating solutions that put people first and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most!
The Role
We’re looking for a Lead Product Marketing Manager to drive the success of our product initiatives across global markets. This role blends strategic thinking with executional excellence — leading high-impact launches, influencing product direction, and ensuring commercial readiness.
You will work cross-functionally with Product, CS, Sales, and Marketing to identify customer opportunities, shape product messaging and positioning, and deliver GTM strategies that fuel adoption and growth. As a senior IC, you'll operate with a high degree of autonomy and serve as a go-to strategic partner across the business.
Responsibilities
- Lead go-to-market planning and execution for add on products across Australia, UK, and US — including positioning, messaging, expansion strategy, sales enablement, and customer comms.
- Partner closely with Product to shape roadmap direction based on market insight, customer feedback, and business opportunity.
- Translate complex product capabilities into clear, compelling narratives tailored to different audiences — from exec buyers to frontline users.
- Identify and validate new product opportunities through customer interviews, research, and market analysis; build business cases to support prioritization.
- Enable our customer-facing teams with effective sales tools, narratives, and objection-handling assets to drive adoption and conversion.
- Own competitive intelligence and market insight for your product areas — identifying where Deputy wins, how we’re differentiated, and what we need to improve.
- Act as the voice of the customer — sharing insights and feedback to help guide product decisions, marketing strategy, and broader company priorities.
- Collaborate cross-functionally with design, lifecycle, content, sales, and success to align messaging and ensure a cohesive end-to-end experience.
- Help uplevel PMM processes and best practices.
Skills & Experience
- 5–7 years of experience in product marketing or similar strategic GTM roles, preferably in B2B SaaS.
- Experience leading go-to-market for high-impact product launches across multiple markets.
- Demonstrated ability to turn customer insight into messaging, content, and campaigns that drive adoption and impact.
- Strong business acumen and comfort working with data — including opportunity sizing, funnel metrics, and customer research.
- Excellent storytelling and communication skills — able to craft compelling positioning and clearly articulate value to internal and external audiences.
- Proven ability to influence cross-functional stakeholders and drive alignment in a matrixed organization.
- Self-starter with strong prioritization and project management skills; able to manage multiple workstreams simultaneously.
- Experience in HR, payroll, or workforce management tech is a plus, but not required.
Employee Perks
- Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
- Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
- Take paid parental leave to support you and your family
- Stay protected with Group Salary Continuance Insurance
- Access support through our Employee Assistance Program
- Enjoy additional leave days — including study assistance, celebration days and volunteering
- Join our global working groups focused on collaboration, belonging and connection
- Get creative at our annual Hackathons
- Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.
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The Company
What We Do
Deputy is the world’s leading workforce management platform, revolutionizing hourly work for over 1.5 million workers and 375,000 workplaces across over 100 countries. For over 15 years, Deputy has helped businesses to effortlessly navigate and comply with complex labor laws while enhancing employee engagement with predictable, transparent and flexible scheduling, and delivering actionable insights to transform labor efficiency into a competitive advantage. Deputy is more than just a solution – it’s a trusted partner in building workplaces that foster productivity, well-being, and growth. Discover how we are improving the world of work, one shift at a time at www.deputy.com
Why Work With Us
Creativity and teamwork drive our culture. We embrace diverse ideas and encourage collaboration. Our team enjoys remote flexibility while regularly connecting in person whenever possible. These gatherings foster collaboration, strengthen bonds, and reinforce our commitment to building Deputy together.
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