About Rethink First
Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.
We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge.
The Role
We’re hiring a Senior Director of Brand & Creative to own and evolve how the world experiences Rethink First. This role combines brand strategy, storytelling, and creative leadership into one high-impact position. You’ll guide our visual identity, lead content and campaign strategy, and elevate the emotional and strategic power of our brand across all touchpoints.
What You’ll Do
Define and evolve the Rethink First brand.
Lead brand voice, messaging, and identity across web, content, and marketing channels.
Build and manage content strategy—including blogs, whitepapers, email, case studies, and thought leadership.
Oversee in-house and freelance creative talent (designers, writers, video producers).
Partner with product, marketing, and clinical teams to tell powerful, human-centered stories.
Manage creative operations, and agency relationships.
Use data to measure and improve brand and content performance.
What We’re Looking For
8+ years in brand, content, or creative leadership (healthcare, edtech, wellness, or mission-driven tech a plus).
Experience building and scaling brand systems and creative teams.
Strong writing, storytelling, design and content strategy skills.
Hands-on creative direction across digital, print, and multimedia.
Strong leadership, cross-functional collaboration, and communication chops.
Nice to Have
Experience with B2B audiences.
Familiarity with behavioral health, Employer Benefits or educational content.
Portfolio showcasing brand or content transformation work.
Benefits:
- Generous health, dental & vision benefits package
- Paid time off
- 11 Paid Holidays
- 401k + matching
- Parental leave
- Professional development assistance
Location: Remote opportunities are only available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI
Why Join Us
At Rethink First, your work will make a real difference. You’ll help shape the voice of a company improving lives in schools, workplaces, and healthcare systems. Join a mission-first culture, work alongside passionate changemakers, and help us tell stories that matter.
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
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What We Do
Rethink aims to provide families, educators and behavior healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.
Our platform supports curriculum planning, professional development, parent training, and tracking of student progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.
The Rethink program is currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Why Work With Us
Together, we’re a team of passionate, talented and motivated people working every day to help others live healthier, happier and more productive lives.
Individually, we’re an incredibly diverse group of people who respect each other, celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.
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RethinkFirst Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
RethinkFirst offers employees the opportunity to work remotely from the comfort of their home with occasional visits to the office in our beautiful Chelsea-based NYC office. Some roles have specific requirements around travel and in-office needs.
