Creative Director

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Job Description

ABOUT T BRAND STUDIO

T Brand Studio is the creative center of excellence and maker studio within NYT Advertising.  Inspired by the journalism and innovation of the NY Times, T Brand crafts stories that enable brands to make their mark on the world. Our skilled team of journalists, copywriters, editors, creative directors, designers, videographers, producers, program managers  and developers create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform  and its related media offerings. 

About the Role

We are looking for a Creative Director who is inspired by culture and the world around, with a special interest in technology. We need creative visionaries who make work that people want to find, become a part of and share. You will become the voice of the ideas you create, and present work, both internally and externally, with a focus on creating custom content for tech clients.

Well versed in conceptual thinking, the CD will work on multiple projects, predominantly in the technology space, ranging from B2B tech to consumer tech. You will collaborate with our strategy and media team to create brand-defining platforms and storytelling that works in digital and traditional mediums. You will contribute to new business/sales development and in creating meaningful, idea-led work in multiple mediums and storytelling methods. 

You think of yourself as a non-traditional creative talent who is as much an innovator and storyteller as a creative. We are constantly challenging advertising norms via mediums and methods. You will create stories and work that people care about, and you will report into the Director, Creative at T Brand Studio.

Responsibilities:

• This is a unique role, in that you will manage creative programs and projects, but you are not a people manager and will not have direct reports; you must bring a collaborative spirit to your work, while also providing guidance, clarity and leadership

• Collaborate with disciplines across T Brand and The Times properties, ranging from editors and writers, to art directors, sales teams, strategists, designers, video producers and directors

• Craft creative storytelling solutions to solve clients’ biggest communication challenges 

• Facilitate the creative of the conceptual framework for all projects

• Frame and lead a creative vision for a client to fruition

• Manage the concept strategy and deliver the creative thinking which meets the goals of the clients

• You will coach and mentor staff with experience encouraging teamwork that leads to repeated client business

• Revise, pivot and rework ideas

• Develop a strong relationship with the Strategy, Media and Sales teams

• Partner with your Sales and Strategy partners to navigate complex client structures, and with Program Management to build scopes of work and project plans that set our team up for success against creative deliverables 

• Provide clear and objective critiques of creative work

• Present internally and externally to clients

• Remain current and communicate industry trends and techniques, particularly in both the B2B and consumer tech/innovation space

• Demonstrates support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 10+ Years of Experience in advertising, marketing or a relevant industry

Preferred Qualifications:

• Relevant experience inside a branded content studio, media, advertising 

• agency or brand in-house  agency environment

• Exceptional presentation skills – a requirement for both internal and external creative presentations

• Exceptional craft in Copy or Art

• Experience writing in a variety of voices, tones, styles and lengths or ability to deliver compelling design direction, typography and visual solutions

• Understand digital media audiences and their behaviors

• Demonstrated experience across a wide range of marketing channels

• Proven track record for outstanding concept ideation and award-winning creative

• Knowledge and genuine interest in the New York Times journalism and brand

The annual base pay range for this role is between $175,000.00 and $210,000.00.

#LI-Hybrid

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [email protected].  Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.

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