Creative Director

Matchnode is a performance agency built for digital health. Our clients grow on qualified patients, completed appointments and revenue. In a category where every brand promises “personalized care: and “a provider today”, the work that wins says something no one else is saying, in a way people believe.

The Creative Director sets Matchnode’s creative point of view and leads the team that brings it to life. You’ll push briefs past the obvious and bring clients ideas that make them nervous and excited. You’ll show our clients why these ideas are worth pursuing using performance data, category insights and culture.

You’ll partner with Accounts and Paid Media as a business leader, not a service function. Together you’ll share how our clients grow and how Matchnode wins new business.

This is a hands-on role but your real output is a team that thinks bigger, and clients who trust us with bigger ideas.

Core Creative Leadership Responsibilities

• Define the agency’s creative POV: What great digital health advertising and marketing looks like, and why ours is different from other competing agencies.

• Translate complex health services into clear, empathetic language that helps people understand their options and take an informed next step.

• Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as client needs require.

• Set the standard and tone for ideas, writing and craft across every account

• Bring cultural moments, platform shifts and category trends into the agency and the work before clients ask for them (or expect them)

• Push the briefs. Challenge the ask, the obvious angle until the problem is worth solving for.

• Turn audience insight, funnel data and competitive gaps into campaign platforms

• Own the creative roadmap with Paid Media, balancing big swings with iteration of proven sprint work.

• Carry winning ideas through to landing pages and conversion assets so the journey feels like one brand

• Build a culture where creatives feel inspired and connect creative to outcomes

• Write and edit headlines, hooks, scripts and landing page copy, when needed.

• Direct statics, carousels, motion, short-form video, creator content (UGC), clinician explainers, demos, patient stories, etc.

• Make platform native work for Meta, TikTok, YouTube, and other channels as needed.

• Partner with Paid Media and Analytics to run a structured creative testing program. Define the hypothesis, audience insight, primary variable, and success criteria before production.

• Review performance at the concept, message, format, and asset level. Use attention and click metrics as diagnostic signals alongside conversion rate, cost per qualified acquisition, and downstream outcomes.

• Distinguish creative findings from changes in spend, targeting, landing pages, attribution, or patient intake. Avoid declaring winners from limited or misleading data.

• Turn results into clear recommendations: what to scale, what to revise, what to stop, and what to test next. Document learnings so they inform future work across the team.

• Monitor fatigue and maintain a steady pipeline of fresh concepts and useful variations that supports client growth.

• Lead creative discovery, concept presentations, and performance reviews. Explain the audience insight, creative rationale, and proposed test in language clients can evaluate.

• Partner with account management and paid media. Own creative recommendations, quality, and delivery.

• Coach internal creatives and external partners, set clear standards, and develop their ability to connect craft with measurable outcomes.

• Oversee briefing and creative process, feedback, approvals, workload, and production schedules across accounts. Flag scope changes and resource constraints early; deliver within agreed hours, budgets, and deadlines.

• Use AI and automation to support research synthesis, ideation, variations, and production where appropriate, with human review for accuracy, originality, brand fit, and sensitive content.

• Support new business and account growth through relevant concepts, case studies, and creative recommendations. Help leadership scope and price creative work realistically.