Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.
The Creative Director leads the development and execution of distinctive, effective creative across Authority Brands’ portfolio. This role turns business and audience insights into compelling campaigns and content; guides work from concept through delivery and maintains a high standard for brand quality. Working closely with Brand Marketing and other partners, the Creative Director leads a multidisciplinary team, contributes hands-on creative thinking, and advances the thoughtful use of AI in creative production.
Creative Craft, Innovation & Execution
- Bring an external, innovative point of view to the home services industry, seeking inspiration from culture, design, technology, and industry trends to push creative thinking forward.
- Develop integrated ideas with designers and copywriters, unifying verbal and visual storytelling with a strong visual point of view.
- Guide creative projects from brief to execution, maintaining a high bar for quality and brand consistency across campaigns, digital, social, content, and demand generation.
- Uplevel Authority Brands’s approach to AI in ad design, evaluating new tools and workflows and rolling out best practices to stay at the cutting edge of AI-powered creative.
Cross-Functional Collaboration & Strategy
- Partner closely with marketing teams to translate business, audience, and product priorities into compelling creative strategies.
- Collaborate with internal partners, agencies, and production teams, providing clear creative direction and constructive feedback.
- Present creative concepts and recommendations confidently to leadership and key stakeholders.
Creative Leadership & People Management
- Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands.
- Balance people leadership with direct execution in writing, concepting, narrative development, and creative problem-solving.
- Partner with Brand Marketing to prioritize workload and focus the team on high-impact initiatives.
Qualifications
- 10+ Years of Creative Experience in a leadership role (Creative Director, Associate Creative Director) within an agency or in-house brand environment.
- Experience working in a franchise model. Comfortable navigating localized requests while effectively prioritizing national brand marketing needs.
- Team Leadership & Mentorship: Demonstrated ability to manage, grow, and empower multidisciplinary teams of designers and copywriters through constructive feedback and hands-on guidance.
- Strategic & Cross-Functional Collaboration: Strong experience partnering with Brand Marketing and Operations teams to translate business and customer insights into impactful visual and verbal creative concepts.
- Portfolio & AI Innovation: A robust portfolio showcasing exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content along with a forward-thinking approach to leveraging generative AI tools in creative workflows.
Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (10-25% travel)
We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.
Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.
Skills Required
- 10+ years of creative experience in a leadership role, such as Creative Director or Associate Creative Director
- Experience working in a franchise model
- Experience managing, developing, and mentoring multidisciplinary teams of designers and copywriters
- Strong cross-functional collaboration experience with Brand Marketing and Operations teams
- Ability to translate business and customer insights into creative concepts
- Robust portfolio demonstrating conceptual thinking, storytelling, and brand consistency across digital, social, and website content
- Experience leveraging generative AI tools in creative workflows
What We Do
Authority Brands is a parent company and franchisor of a portfolio of home-service businesses serving homeowners across residential needs. It grows these brands through acquisitions and supports franchise owners with training, marketing, technology, and operational resources so local franchise locations can build their businesses and deliver trusted services. Its network spans services from the property line to the roof line, including various household maintenance and repair needs.
