Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
As Creative Director you will be the voice and architect of our brand. You’ll shape our narrative, push our brand design system to new heights, and champion compelling visual storytelling while crafting messaging that connects emotionally with our diverse audience. In this highly collaborative role, you’ll drive brand strategy, oversee copywriting and brand design, and ensure our story is told consistently and powerfully across every touchpoint. Join us to inspire families, build brand love, and make a positive impact for future Greenlight families.
This role reports to the VP of Brand.
Your day-to-day:
- Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence.
- Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences.
- Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences.
- Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts.
- Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation.
- Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth.
- Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives.
- Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media.
- Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.
What you’ll bring to the team:
- 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech.
- Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content.
- Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels.
- An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment.
- Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences.
- Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions.
- Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media.
- Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Work perks at Greenlight:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipend
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Our stance on salaries
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
The estimated base pay range for this position in (NY, CA, WA): $140,000 - $190,000The estimated base pay range for this position in (CO): $140,000 - $180,000
Skills Required
- 5-8+ years of experience in brand marketing, leading copy and design for digital products or consumer tech
- Exceptional writing, editing, and communication skills with a portfolio demonstrating audience-focused content
- Proven experience developing and executing brand strategy, narratives, and multi-channel messaging strategies
- Experience leading, mentoring, and managing teams of writers and brand designers
- Deep understanding of modern marketing strategies, content strategy, and family/parent/kid-focused audiences
- Analytical mindset with ability to use data and insights to inform storytelling and messaging decisions
- Experience marketing multiple products and contributing to integrated brand campaigns across digital, social, film/video, CRM, OOH, and new media
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids. Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures. The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
