Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
The Creative Director, Copy sets the tone for how Crunchyroll speaks to the world. You’ll be responsible for defining and executing our voice across campaigns, platforms, and day-to-day communications. As the lead for all things copy, you’ll ensure our brand comes through clearly, consistently, and compellingly from bold campaign headlines to the fine print on a landing page.
We’re looking for a creative leader who blends brand strategy with editorial edge someone fluent in internet language and anime, tuned into pop culture, and obsessed with the power of words to shape emotion and identity.
This role lives at the intersection of strategy and craft. You’ll partner closely with creative directors, designers, and marketing leads to shape messaging for shows, initiatives, and the Crunchyroll brand itself. You’ll also oversee copywriters and agencies, ensuring everything we ship feels distinctly Crunchyroll— and true to the spirit of the stories we champion.
Brand Voice & MessagingOwn Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
Evolve and adapt brand voice across campaigns, content types, and regional markets
Create and maintain copy guidelines that help teams write with clarity and consistency
Develop copy across a wide range of formats: from trailers, ads, and OOH to emails, banners, and product messaging
Collaborate with designers, marketers, and strategists to craft messaging that elevates campaign ideas and brand storytelling
Write or guide script development for AV spots, trailers, and content-driven creative
Translate creative briefs into effective messaging hierarchies, headlines, and calls to action
Review and edit work from freelance and agency copywriters, providing clear direction and actionable feedback
Partner with project managers to scope copy needs and align on timelines
Ensure voice alignment across all written content, including digital, social, ecommerce, and experiential
Balance campaign deadlines with ongoing day-to-day copy needs from across the org
- Stay fluent in digital trends, meme culture, and emerging storytelling techniques
Advocate for inventive, platform-native messaging that connects authentically with anime fans
Push creative boundaries while honoring the tone, aesthetic, and cultural impact of the anime we promote
This role is based out of our LA office and works a hybrid schedule.
About You10+ years of copywriting experience, with 4+ years in a senior or lead role
Strong portfolio showcasing both brand-level thinking and short-form execution
Expertise in voice development, messaging strategy, and multi-platform storytelling
Excellent editing skills and sharp attention to detail
Experience managing or collaborating with writers and/or agencies
Strong cross-functional communication skills
Comfortable working across a wide variety of formats and deliverables
Familiarity with anime and its surrounding communities
Knowledge of content localization or writing for global audiences
The Creative Services team at Crunchyroll is a passionate group of designers, writers, producers, and creative leaders who develop campaigns and experiences that bring anime to life. From trailers and brand storytelling to social content and events, we create work that celebrates the art of anime, honors its stories, and connects with fans around the world. We operate across regions, time zones, and formats — always with a shared goal of making anime feel as vibrant and emotionally powerful as it truly is.
Why you will love working at CrunchyrollIn addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
#LifeAtCrunchyroll #LI-Hybrid
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
Crunchyroll Compensation & Benefits Highlights
How does Crunchyroll ensure its pay and bonus plans are competitive?
Crunchyroll approaches compensation through a combination of market-based salaries, performance incentives, comprehensive benefits, retirement support, and employee recognition programs. As the company competes for talent across technology, entertainment, gaming, content, and digital media, it aims to provide a total rewards package that supports employees both professionally and personally.
- Compensation is designed to attract talent across diverse specialties: Crunchyroll hires employees across engineering, product management, data, content acquisition, localization, marketing, gaming, finance, legal, operations, and other functions. Many job postings include salary ranges, reflecting a structured approach to compensation based on factors such as role scope, experience, skills, and geographic location.
- Performance bonuses reward contributions and impact: Crunchyroll offers performance-based bonus opportunities for eligible employees, allowing compensation to be connected to individual performance, team success, and broader business objectives. This helps ensure employees are recognized for their contributions while supporting a pay-for-performance philosophy.
- Benefits strengthen the overall rewards package: Crunchyroll's total compensation approach extends beyond base salary. Employees have access to medical, dental, and vision coverage; mental health resources; life and disability insurance; parental leave; family medical leave; childcare benefits; pet insurance; commuter benefits; wellness initiatives; paid volunteer time; and flexible time off. These programs help support employees throughout different stages of life and career.
- Retirement benefits support long-term financial wellbeing: Crunchyroll offers a 401(k) plan with company matching, helping employees build long-term financial security alongside their regular compensation and bonus opportunities.
- Recognition programs celebrate employee achievements: In addition to compensation and bonuses, Crunchyroll offers employee recognition programs that acknowledge employee contributions and accomplishments. These programs reinforce a culture that values impact, performance, and appreciation.
- Career growth can support long-term earning potential: Employees are encouraged to develop new skills, take on expanded responsibilities, and pursue growth opportunities across the organization. Employees frequently highlight opportunities to learn from experienced colleagues, work across multiple business functions, and build expertise in areas such as streaming, gaming, content, ecommerce, and technology. This focus on development can help support long-term career progression and earning growth over time.
- External signals:
- Employee feedback: Employee reviews frequently cite the overall benefits package, flexibility, and opportunity to work within a mission-driven entertainment company as positive aspects of the employee experience. (Glassdoor)
Bottom line: Crunchyroll supports competitive compensation through a combination of market-based salaries, performance bonuses, comprehensive benefits, retirement support, employee recognition programs, and career development opportunities. Together, these elements help create a total rewards package designed to attract, retain, and support employees across a wide range of disciplines.
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What We Do
At Crunchyroll, we deliver what anime fans love—anytime, anywhere. With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen. From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere. We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.
Why Work With Us
We take the People Experience seriously here at Crunchyroll. Join a diverse team of talented, ambitious people who treat each other well and believe that how we win is just as important as winning.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Three in-person days per week. Tuesdays, Wednesdays, and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if they please.
