Creative Analyst - Paid search (SEM)

Powered by AI and machine learning, MotiveMetrics (SaaS) creates the optimal paid search environment guaranteeing the best ads show against targeted search queries. Through the power of Human + Machine, our platform dynamically creates and manages account structures, identifies and deploys new keywords, and generates winning ad copy automatically, at scale.

The Creative Analyst is responsible for developing Google Search Ads and working with an Account Manager and Creative Analyst to identify the best way to combine data and the creative process of writing ad-copy to improve account performance. The ideal candidate will have a background in marketing and/or digital media, but above all else, they must have a desire to understand and develop ad copy that aligns with the client’s marketing profile and the search intent of their customers. You will need to have a positive attitude, ability to work within a team environment and manage a number of different clients and priorities.

What You Will Do:

• Collaborate with Account Managers and Data Analysts to identify themes and trends to focus on from an ad-copy perspective
• Write custom, keyword relevant, compelling, and effective ad copy for paid search ad headlines and descriptions
• Work with a variety of customers across industry categories and understand their marketing profile, products/services, and competitive landscape in which they compete
• Have a great attitude and ability to work in a team environment. You will be working directly with Account Managers and Data Analysts to manage the client relationship, communicate campaign results, and develop short- and long-term strategies towards meeting our client’s business objectives

Qualifications:

• BA/BS
• 2+ years of relevant work experience
• Knowledge of paid search channels and concepts a plus
• Understanding Google ETA’s and RSA’s is helpful as well as understanding how DKI’s work well/don’t work well
• Ability to review analytical insights the system provides and apply that in a creative way to the ad-copy you will develop
• Attention for detail and willingness to QA your work as well as the work of others
• Proficient with Excel
• Excellent analytical and problem-solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to roll up your sleeves, and do whatever it takes to get the job done

Benefits & Perks:

• Competitive compensation and comprehensive health benefits
• Learning & Development opportunities
• An entrepreneurial, supportive, and fun environment where everyone's ideas matter
• Flexible work schedule