Job Context & Purpose
This position entails working on one of Unilever’s most iconic global brands and a Philippines local jewel – Cream Silk. Creamsilk is the #1 Postwash brand in the Philippines.
As the Cream Silk Innovation & Engagement Lead – this role will primarily oversee the design of the overall Cream silk brand strategy – defining new and disruptive business models that will create new opportunities to further grow the Brand.
As a result, this role will be accountable for the creation and landing of the innovation roadmap and of the brand equity strategy, engagement principles and campaign designs.
Main Accountabilities:
- Portfolio and Brand Strategy Development - formation of a strong portfolio & brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix, giving the brand both short and long-term wins.
- Local Consumer Insighting and Full Mix Development – From consumer insighting & ideation to local crafting of full 6Ps for innovations that address consumer pain points & business opportunities, backed up by robust consumer testing
- Strategic project management - Building project timelines and defining key milestones and responsibilities for effective progress and On Time in Full (OTIF) launches
- Communication Strategy & Development - Craft robust social first communication strategy for brand campaigns & innovations with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.
All About You:
To succeed in this role, it will require:
- 8-10 years in marketing experience, with substantial & proven track record on brand development skills (i.e., brand positioning/equity, concept development, innovation & communication development).
- Analytical acumen, consumer Understanding & Strategic Thinking, enabling to translate market & consumer insights into long term, consistent brand strategy & subsequent mixes.
- Deep local market expertise, especially in Beauty categories.
- An extremely strong eye for & appreciation of beauty, and ability to drive premiumization.
- Positive, assertive yet empathetic leadership, with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership.
- Proven learning ability, strong ability to lead in autonomy and can-do attitude.
We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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