The Role
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Country Marketing Manager for North America to lead and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This cross-functional operator will be accountable for the region’s sales performance, while fostering brand building through culturally resonant campaigns, grassroots activations, strategic partnerships, and localized content. You’ll collaborate closely with internal teams and external stakeholders to align global strategies with regional execution.
This role is ideally based in the WHOOP office located in Boston, MA, but we will also consider candidates based in New York, NY. The successful candidate must be prepared to work out of one of those two locations.
RESPONSIBILITIES:
- Lead and own regional omni-channel commercial targets, executing strategic marketing and sales plans to meet both brand and business KPIs.
- Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
- Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at the local and national levels.
- Collaborate cross-functionally with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
- Build strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP in target communities.
- Lead WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
- Track, analyze, and report on campaign impact, community growth, and cultural relevance metrics to inform future initiatives and improve effectiveness.
- Manage regional media strategy and execution, working with global leads to ensure effective channel mix and budget allocation.
- Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
- Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.
- Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.
- Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.
- Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.
QUALIFICATIONS:
- Experience in marketing, including regional leadership, preferably in consumer tech, fitness, or lifestyle brands.
- Deep understanding of the U.S. market with demonstrated cultural fluency and consumer behavior insight.
- Proven experience in influencer marketing, media planning, and managing brand partnerships.
- Strong analytical skills with the ability to interpret commercial performance data and drive strategic decisions.
- Skilled in project management with the ability to lead cross-functional initiatives and align diverse stakeholders.
- Demonstrated passion for performance, wellness, and WHOOP’s mission.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This role is ideally based in the WHOOP office located in Boston, MA, but we will also consider candidates based in New York, NY. The successful candidate must be prepared to work out of one of those two locations.
What the Team is Saying
Josh
Lead Designer
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Manan Dedhia
Field Quality Manager
Anahis
Staff Tech Lead - Mechanical Engineering
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WHOOP Compensation & Benefits Highlights
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Parental & Family Support — Parental leave is described as generous, with an additional transition period to support return-to-work. Feedback suggests this policy stands out within the overall package.
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Wellbeing & Lifestyle Benefits — Wellness stipends, free WHOOP memberships (including a giftable one), a sleep-performance cash incentive, daily meals, and access to onsite gym and recovery tools create a lifestyle-oriented offering. Feedback suggests these perks meaningfully enhance the total rewards experience beyond base pay.
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Equity Value & Accessibility — Equity participation and stock option eligibility are highlighted, and ownership is portrayed as rewarding as the company grows. Feedback suggests this sense of ownership positively influences perceptions of compensation.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
